CNBC-TV18 collaborates with environmentalist Afroz Shah for cleanliness drive in Mumbai

The aim of the campaign was to urge ‘environmental superheroes’ to support beach clean ups. The initiative was amplified via multi-media tools including, digital, social media and broadcast

e4m by exchange4media Staff
Updated: Sep 17, 2019 6:53 PM

CNBC-TV18, undertook an initiative against marine pollution in association with Mumbai-based lawyer- environmental activist - Afroz Shah and his foundation. The collaboration saw the broadcast channel and the foundation organize a special cleanliness drive on 14th September at Versova beach.

The aim of the campaign was to call out to ‘environmental superheroes’ and urge them to extend their support in cleaning the beaches and raising awareness on the irreversible damage caused by marine pollution. The initiative was further amplified via various multi-media tools that included digital, social media and broadcast. The campaign was promoted across television, social media and radio interaction (via Ishq FM - Official Radio Partner), urging people to step out and help create a cleaner environment. 

Commenting on the initiative, Basant Dhawan, CEO – English Business News Cluster, Network18, said, “CNBC-TV18 has established itself as the trusted choice for the Indian audience. Through this initiative we aim to educate and influence our viewers from across the nation to join hands and help in keeping our environment clean. Our endeavours towards the betterment of our society will continue through actionable conversations and on-ground efforts.”

Shah, added, “There is only one message that I would like to give is - Hard Work. We need to pull our socks up and start working hard towards the betterment of our community and society. Mother Nature is of paramount importance and we should start taking the lead in saving it and conserving it for the future. Non-Biodegradable waste is one of the biggest nuisances and I am glad that the younger generation is taking proactive measures towards a sustainable environment. We need an army in every city, in every area, taking responsibility and saying we care about nature.”

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