Bhojpuri Dhamaka- Dishum strengthens its distribution in Bihar and Jharkhand market

With the addition of these networks, Dishum is now reaching over ~85 million TV Households across all MSO’s & DTH platforms.

by exchange4media Staff
Published - Jun 6, 2018 5:03 PM Updated: Jun 6, 2018 5:03 PM
Bhojpuri Dhamaka- Dishum

Bhojpuri General Entertainment channel “Bhojpuri Dhamaka Dishum” launched last year, has expanded its distribution as part of its strategy to grow its market share and reach with refreshing content package. Dishum has beefed up its distribution by adding more cable MSO networks in Bihar and Jharkhand, namely: Den (Bihar & Jharkhand), GTPL (Bihar & Jharkhand), Manthan (Jharkhand) & Siti Digital (Jharkhand).

With the addition of these networks, Dishum is now reaching over ~85 million TV Households across all MSO’s & DTH platforms. With its increased reach, Dishum has also launched new programs such as “Shooting on Ba” – Bhojpuri Film based magazine show & is soon showcasing one of the biggest non-fiction – International Star Night event titled “Bhojpuri Mega Star Night- Doha”.

Partha Dey, Chief Operating Officer, Dishum Broadcasting Pvt Ltd said, “Dishum’s focus from the day of its launch has been to curate rooted and innovative programming for its Bhojpuri audience & to fulfil the need gap of original programming which was not available in the genre. To ensure that the channel reaches to entire diaspora of Bhojpuri speaking audience, we have actively tied up with the major cable MSO’s.”

Dishum Broadcasting Pvt Ltd launched Dishum, a Free To Air (FTA) Bhojpuri General Entertainment Channel. It is promoted by a Management Team with extensive expertise in Broadcasting & Content Creation in the Media and Entertainment Industry. Dishum is currently available on key DTH platforms such as Tata Sky & Airtel and key Multi-System Operators (MSO’s) such as Den Network, Darsh Digital, Siti Maurya, Siti Digital, GTPL, Manthan along with other independent cable operators in the Bhojpuri speaking belt.

The channel’s vibrant colorful indents are the expression of what the channel stands for and seamlessly ties back to its tagline “Jeeye Ke Bhojpuriya Andaaz”. The programming strategy is based on research of what Bhojpuri viewers across age groups want & aspire to be at different times. There are different programming slots such as devotional songs, bhakti songs, mythological shows, movies, music and drama/soaps. It’s a one stop promising complete family entertainment.

Dishum channel is available on INSAT4A (83Deg. East) Downlink Frequency:4133 Mhz Polarity: Horizontal Symbol Rate:11.888 Audio PID:81 Video PID:82

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