BARC 40: Colors Kannada, Asianet, Sun TV, Star Maa maintain their first spots
In the across genre category, SUN TV maintained its first position with over 1 billion impressions.
The Broadcast Audience Research Council India (BARC) has released Week 40 data. In the across genre category, SUN TV maintained its first position with over 1 billion impressions. Star Maa came third in the same category with 809 million impressions. The top players in the South GEC, Colors Kannada, Asianet, Sun TV and Star Maa retained their top spots in Week 40 as well.
The market leader in the Kannada GEC category Colors Kannada bagged the first spot with 486 million impressions followed by Zee Kannada with 416 million impressions. Udaya TV came at the third spot with 205 million impressions followed by Udaya movies with 175 million impressions. Star Suvarna bagged the fifth spot with 157 million impressions.
In the programme category, Colors Kannada bagged the first spot with Lakshmi Baaramma garnering 7 million impressions. Zee Kannada’s Comedy Khiladigalu Championship bagged the third spot with 5 million impressions. The second, fourth, and fifth spots were bagged by prime-time serials of Colors Kannada.
The market leader in the Malayalam GEC space, Asianet bagged the first spot with 323 million impressions. Surya TV claimed the second spot with 90 million impressions followed by Flowers TV with 87 million impressions. Mazhavil Manorama came fourth with 84 million impressions followed by Asianet Movies with 79 million impressions.
The prime-time serials of Asianet bagged all top five positions in the programme category.
The top player in Tamil GEC category SUN TV bagged the first spot with 985 million impressions followed by Star Vijay with 515 million impressions. Zee Tamil came third with 509 million impressions. KTV bagged the fourth spot with 347 million impressions followed by Sun Life with 91 million impressions.
Sun TV’s prime-time serials bagged the first five spots, with Naayagi claiming the first spot at 11 million impressions.
Star Maa retained its first spot with 763 million impressions in Telugu GEC category followed by Zee Telugu with 505 million impressions. Gemini TV bagged the third spot with 472 million impressions. ETV Telugu bagged the fourth spot with 459 million impressions. Gemini Movies with 199 million impressions claimed the fifth spot.
Star Maa’s Karthika Deepam bagged the first spot in programme category with 12 million impressions.
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