ABP News Network launches Punjabi news channel ABP Sanjha in Canada

ABP Sanjha will have a programming line-up with shows on religion, entertainment, sports, successful Punjabis and even immigration regulations.

e4m by exchange4media Staff
Updated: Jul 25, 2018 2:17 PM

ABP News Network has launched a Punjabi news channel in Canada-- ABP Sanjha. The news channel has been launched in partnership with Parvasi Media Group, a South Asian & Punjabi media group in Canada.

“There has always been a very strong demand from the Punjabi community in Canada for a channel that not just informs them about their homeland, but also connects them to it. This was evident to us through the fact that ABP Sanjha was already very popular on the VoD platform. And now with ABP Sanjha available 24x7 on both cable & online platforms, we are confident that the Canadian Punjabi community will finally get the content it has always desired and deserved,” said Avinash Pandey, COO, ABP News Network (ANN).

“ANN has also been a pioneer in reaching out to the Indian diaspora spread across the world by offering the best and latest of Indian news through its international feeds in Europe, Africa, Middle East & North America,” a press note from the network reads.

The news channel will have a programming line-up with shows on religion, entertainment, successful Punjabis, sports to even immigration regulations.

"ABP Sanjha, in all respects, is a holistic embodiment of everything that is Punjab and relevant to Punjabis," the note reads.

The reporting and programming on the channel will reflect the three pillars of ‘Punjabiyat’ -- Josh, Jazba & Junoon, ANN said.

"Every story on the channel, be it hard news or entertainment, will be covered & shown with the same energy, zeal & passion that underline the way of life of every Punjabi," it added.

ABP News, ANN, currently offers a bouquet of market-leading regional channels, including ABP Ananda (Bengal), ABP Majha (Maharashtra) and ABP Asmita (Gujarat).

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