Amar Ujala launches 'SELECT' for young readers on the go

'SELECT' will be available in non-metro markets like Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly and Gorakhpur.

e4m by exchange4media Staff
Updated: Jan 24, 2017 7:45 AM
Amar Ujala launches 'SELECT' for young readers on the go

After Amar Ujala TV, Amar Ujala has launched its new offering ‘SELECT’ in Lucknow for young readers on the go. ‘SELECT’ will be available in non-metro markets like Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly and Gorakhpur.

From local news, exclusives, what’s hot and what’s not, sports, lifestyle and trends, Amar Ujala Select offers a wide variety of news for the upmarket reader. Brand ‘Select’ aims to engage with young upwardly mobile readers with daily curated content.

The latest product from Amar Ujala, Select, is a tribute to Lucknow city where Amar Ujala has attained numero uno status three times in a row with a certified circulation of 2,04,745 copies as per the certificate issued by Audit Bureau of Circulation, January to June 2016, and owns 59 per cent of those who subscribe to Amar Ujala belonging to SEC A & B in Lucknow. (source: study done by Hansa Research in November 2016).

With digital publishing gaining momentum, Select, the latest offering from the house of Amar Ujala was a natural move to cater to the 21st century internet and e-commerce oriented reader who is looking for news on the go.

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