Durex, the popular sexual well being brand, announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor. Continuing with the assurance of Durex quality and the legacy of Kohinoor, Durex Kohinoor is available in a variety of exotic flavours like 'Meetha Pan', 'Kaala Khatta', 'Silky Chocolate' and 'Juicy Strawberry'. 'Meetha Paan' and 'Kaala Khatta' have been added to bring the local Indian flavours to consumers and also add fun and adventure to the lives of consumers while, Strawberry and Chocolate have been legendary and all-time favourites of the masses.
Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand. With the right product, price and positioning in place, Durex Kohinoor new flavours are targeted to catch the eye of consumers who are seeking to add a degree of pleasure and excitement to their sex life by helping them explore the world of role play and bringing their fantasies alive through the variety that the brand can offer now.
Commenting on the launch, Pankaj Duhan, Marketing Director, RB Health South Asia said âDurex is excited to introduce the new range of flavoured condoms with a vibrant brand like Kohinoor. This range enables consumers to have enriching sexual experiences with their existing partner. With Durex Kohinoor we aim to expand our audience base and reach out to all consumers who are seeking to add a degree of fun and adventure in their sex life.â
Durex Kohinoor aims to bridge the gap and break the transparent wall which prohibits people from talking about their problems during physical intimacy and their expectations from their partners.
The new pack will be priced at INR 90 for a pack of 10 condoms, available online as well as at physical stores across India.
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