ZEE5 and Gaana come together to offer free subscriptions to users
Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library
ZEE5 and Gaana will be offering each other’s users free access to their platforms. In one of the first initiatives in the industry, users of both platforms will benefit from the rich content library of ZEE5 comprising movies, original shows, and TV shows and Gaana’s music library of more than 30 million songs.
ZEE5 will bundle a month’s subscription of Gaana with its own monthly subscription and Gaana’s subscribers can also avail ZEE5 for free. ZEE5 and Gaana would be promoting this limited-period offer on their platforms as a part of a joint campaign.
Manish Aggarwal, Business Head, ZEE5 India, said, “OTT as an entertainment option is mostly consumed by people on the go. This, combined with a seamless music experience, will make the subscriber’s travel experience just perfect. We are establishing ZEE5 as the go-to destination for digital entertainment and associating with Gaana will give audiences yet another reason to subscribe to the platform.”
Prashan Agarwal, CEO, Gaana, said, “We have always strived to add incremental value to the lives of our subscribers. Associating with ZEE5 is a win-win for our 80 million strong user-base and ZEE5’s rapidly increasing viewership as they’ll now be able to experience double entertainment while subscribing to a single service.”
With over 3,500 films, 500+ TV shows, 4,000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivaled content offering for its viewers across the nation and worldwide.
The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios.
Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
ZEE5 offers a freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with Rs 99 for 1 month and Rs 999 for a year. Gaana’s premium plan ‘Gaana+’ offers subscribers ad-free access to India’s largest collection of songs on their Android and iOS devices in HD quality. It is available at Rs 99 for 1 month and Rs 499 for a year.
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