Wok Express rebrands as Chinese Wok

The rebranding is aimed at honing the brand's focus on its Chinese cuisine offering

e4m by exchange4media Staff
Published: Feb 6, 2020 6:48 PM  | 2 min read
Wok Express rebrands as Chinese Wok

What started as a dream to recreate a fantastic gastronomical experience, today is a fast-growing start-up quickly becoming a favoured brand for foodies to get their hands on for flavorful Indianised Chinese food. 

Aayush Agrawal, Founder and Director, Chinese Wok emphasizes, “Over the years the taste of customers have evolved as they have been exposed to many flavours. As the brand has grown to a whopping 31 outlets, there has been an organic evolution in its inherent personality. Research has shown that Chinese is the most popular foreign cuisine in India surpassing all others like Continental, Italian, and Mexican. In-line with this learning, and demand of customers who are actively looking for branded and hygienic Chinese food brands, we have gone ahead with the renaming. There has been a streamlining of the menu and research data mined from our successful outlets' expansion has been applied to provide to our millions of patrons with the best-selling options. Chinese Wok has become more focused on Chinese cuisine, and it was a natural progression to move to a relatable name that will have an affinity with the target audience. Thus the brand is reborn as Chinese Wok.”

In its all-new avatar, Chinese Wok offers an extensive menu that presents the best and freshest popular Chindian cuisine at affordable prices. One can order from a variety of dishes like fried rice, Hakka noodles, spicy gravies, mouth-watering momos, chicken wings, steaming soups and many others or whip-up your own Wok Bowls as well.

To celebrate this well thought-over transition, Chinese Wok gave its first 100 patrons visiting the outlets 1 Chinese meal of their choice absolutely FREE on 28th January. The response was fabulous as people queued up in numbers outside the 26 stores to avail the offer before it ran out.

Future Plans:

As part of its expansion plans, Chinese Wok is working towards opening 300 stores over the next 3 years and expand to pan India cities like Delhi, Bangalore, Hyderabad, Indore, etc. for which they are making arrangements for investments to the tune of USD 15 million. With a CAGR of more than 100% over the last 4 years, 2020 is looking bigger and brighter.

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