The Mavericks announces strategic partnership with 80 dB Communications

Rebranded as '80 dB – Mavericks', the PR consulting firm will offer research, strategy, content and campaign execution to brands with pan-India mandates

by exchange4media Staff
Published - May 18, 2018 4:14 PM Updated: May 18, 2018 4:14 PM

Reputation management advisory - The Mavericks, recently launched by Chetan Mahajan, erstwhile President & CEO of H+K Strategies and prior to that Co-Managing Director of MSLGROUP India, and Peter Abreo erstwhile VP at 20:20MSL have announced a strategic partnership with Gurgaon-based 80 dB Communications.

Set up in April 2015, 80 dB is founded and led by Kiran Ray Chaudhury and Abhilasha Padhy, with an attractive list of clients in diverse segments including technology, fintech, lifestyle & e-commerce.

The two agencies will offer their complementary strengths in research, strategy, content and campaign execution to brands with pan-India mandates. The combined office of 80 dB and The Mavericks in NCR will be rebranded as '80 dB – Mavericks'.

80 dB – Mavericks will drive the collaborative strategy, growth, service delivery and talent acquisition for the North market, while The Mavericks will focus on markets in Bangalore, Mumbai and other metros.

“At such an early stage, The Mavericks have found in 80 dB a partner who shares a common purpose. This partnership enables us to offer our clients experienced and specialized talent to amplify their campaigns in the NCR. We are committed to bring the best of senior counsel, creativity and execution excellence to our clients and building a work culture that empowers our teams to challenge the status quo and create disproportionate value for our clients,” said Mahajan, Founder & CEO, The Mavericks.

“As previous colleagues who have spent years working together, our joining forces is an expression of the mutual respect and trust we share. Our philosophy of business is aligned, deeper relationships that create unparalleled value, fuelled by knowledge, creativity, and commitment. This partnership will help us expand our offering to our clients and create bigger opportunities for our people. This is a partnership made in heaven,” said Chaudhury, Co-Founder and Joint Managing Director at 80dB.

Chaudhary’s first entrepreneurial venture prior to 80 dB and as the erstwhile GM-North at 20:20 MEDIA (now 20:20MSL) where she spent 12+ years, was Aether Marketing, a niche communications consultancy. Padhy prior to starting 80 dB was Communications Manager for Products at Google. She has also worked at Philips, Mercer and 20:20 MEDIA.

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