Sony YAY! to launch 124 city van activation

The specially designed vans will give children a chance to take part in activities planned around shows like KickO & Super Speedo, Honey-Bunny ka Jholmaal and Guru Aur Bhole

e4m by exchange4media Staff
Published: May 28, 2019 2:46 PM  | 2 min read
Sony Yay

Sony YAY! is all set to amplify its on-ground engagement with kids with a 124 city van activation. 

Right from experiencing kid’s favourite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. 

In one of the largest canter activations being undertaken by the channel, the activity will give kids an opportunity to get the YAY-experience – up-close and personal. 

With specially designed vans set to give everyone the reel-to-real experience, Sony YAY! is going all out to transform its pit-stops into YAY-zones. 

The van activation promises a fun-filled time for everyone as young fans will be treated to exciting show themed games and a host of other activities. 
A gaming zone with tabs will also allow kids a chance to “be” their favourite superhero Kicko through the brand new KickO & Super Speedo mobile game. 

Young fans will get to slay villains, use the uber-cool watch and zip-around Suncity in the gadget-filled super car, Super Speedo. With tons of Sony YAY! branded goodies up for grabs, it will give young YAY fans a chance to take home some fun-tastic memorabilia. 

Young fans can join the fun as the vans will halt and engage with audiences at prominent locations in key cities across Maharashtra, Uttar Pradesh, Gujarat, Rajasthan, Andhra Pradesh, Punjab, Tamil Nadu and West Bengal. 

A 360-degree marketing plan is making the channel’s presence felt at every possible touchpoint. The channel has announced that it will release over 100 hours of fresh content across its hit shows – KickO & Super Speedo, Honey-Bunny ka Jholmaal and Guru Aur Bhole. 

The channel will also release 13 new movies of the kids’ favorite YAY-toons. 

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