ShareChat’s new campaign engages with people of Tamil Nadu

The campaign, conceptualised by Lowe Lintas, has been launched across multiple mediums such as Tamil news and entertainment channels, digital platforms and cinema theatres

e4m by exchange4media Staff
Updated: Jun 12, 2019 6:22 PM

ShareChat has come up with a new campaign with focus on the people of Tamil Nadu “Tamizhan da, un nanbe da” to engage with their growing consumer base in Tamil Nadu and to further strengthen its connect with the local audience. 

With the release of the latest television commercial, the brand explores the narratives that resonate with the growing popularity of ShareChat amongst Tamil audiences and demonstrate their affinity towards the brand.

The campaign highlights the moments of “Tamizhans” and their social media needs and strikes the right chord in positioning ShareChat as their own local social media platform that connects them with the entire Tamil Nadu as well as with the global audience. 

The TVCs highlight how ShareChat is best positioned to provide uninhibited access to a wide range of regional content to all Tamizhians with exclusive regional filters and ways of expression available that empowers Tamil language users to get numerous likes, shares and become famous. It also demonstrates the wide genres of regional content available on ShareChat right from cinema, serial and devotional songs. 

The campaign has been conceptualised by Lowe Lintas and the TVC has been launched across multiple mediums such as Tamil news and entertainment channels, digital platforms and cinema theatres. The two TVCs have been shot at famous spots in Chennai and capture the famous Marina beach, SSN college and Silver Cinema. 

Commenting on the launch, Sunil Kamath, Chief Business Officer, ShareChat said, “Four years ago we built this platform for vernacular-first audiences to embrace their social media needs. Within a very short period, we received a tremendous response and witnessed a massive increase in our product engagement amongst Tamil language users. Through this uniquely designed campaign, we want to celebrate ShareChat’s success in the Tamil Nadu market and look forward to take this unique proposition a level ahead.”

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