Screenage: Panel Discussion on brand building on mobile-only, a reality or myth?

The fourth edition of The Maddies Awards 2018 and Screenage will be held on October 31 in Mumbai

by exchange4media Staff
Published - Oct 22, 2018 9:12 AM Updated: Oct 22, 2018 9:12 AM
The Maddies Screenage

Mobile Marketing has become an increasingly important part of the overall marketing mix, and experts point out to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years. Both marketers and consumers begin their web services on mobile. Digital marketers in particular are excited to run mobile campaigns because they know that mobile users are motivated buyers. Hence it's no surprise that most companies have integrated mobile into their overall marketing strategy.  

The exchange4media Mobile Awards – The Maddies, acknowledges and recognises marketing stories that employ an effective mobile marketing strategy done in India. The event also hosts an all-day mobile marketing conference, Screenage, where speakers from Dentsu Aegis Network, Pizza Hut, Uber, Kraft Heinz, Bajaj Corp, Vodafone, and more will conduct sessions on various topics.

One of the panel discussions this year will address the topic ‘Brand Building on Mobile Only - Reality or Myth’. The session will debate on whether mobile is strong enough to become a medium of brand building? Why are we not seeing enough examples of brands looking at mobile only for bolstering their brand – what lacks? Are mobile marketing professionals speaking the marketer’s language – where is the gap? Has mobile marketing become all about social media? Is bespoke mobile content missing? And much more.

The session will be chaired by Sanjay Trehan, Digital & New Media Consultant, along with industry experts namely, Channan Sawhney, Head of Digital Marketing Consumer India, Johnson & Johnson; Jahid Ahmed, Head- Digital Marketing & Web analytics, HDFC Bank; Mahip Dwivedi, Head Mobile App & Performance Marketing, Flipkart; Sai Narayan, Associate Director & Head Marketing, Paisabazaar.com & Policybazaar.com; Shouneel Charles, Senior VP – Digital, Times Network; Rujuta Nadkarni, Head Digital Marketing, Mahindra & Mahindra Ltd. (Farm Division); Vinay Singhal, Co-Founder & CEO, WittyFeed.   

The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai.

Watch this space for more on our speakers this year. For details visit: https://e4mevents.com/the-maddies-awards-2018/

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