Sanjeev Kapur joins MetLife as CMO for Asia
Kapur will lead the acceleration of MetLife’s brand transformation across the region
Published - Jun 21, 2017 3:04 PM Updated: Jun 21, 2017 3:04 PM
Sanjeev Kapur has joined MetLife as senior vice president and chief marketing officer (CMO) of Asia. Kapur will report to Esther Lee, MetLife executive vice president and global chief marketing officer and Chris Townsend, president of Asia. Kapur will also join the Asia Leadership Team.
As CMO of Asia, Kapur will lead the acceleration of MetLife’s brand transformation across the region. His focus will be on strengthening MetLife’s digital, data and design capabilities to help deliver personalised and engaging experiences to MetLife’s existing customers and new prospects, with a particular focus on mobile. He will also lead the charge in bringing the new brand platform, “MetLife. Navigating life together” to life in Asia by building and delivering differentiated customer value propositions.
"MetLife's commitment to be a company that helps customers "Navigate Life Together" requires that we transform how we meet the changing needs of our customers," said Lee. "Sanjeev's deep understanding of insight and data-driven marketing, digital engagement and customer experience makes him the ideal marketing leader to drive this transformation across the Asia region."
Kapur brings a wealth of business and marketing experience to MetLife. Over his nearly 20 year career, he has held various management roles including sales, online distribution, marketing, product management and innovation through which he built iconic brands and drove business growth in the fast-moving consumer goods (FMCG) and financial services industries.
“Sanjeev’s significant experience and proven track record of driving strong business results will be a great asset as Asia continues to grow and drive value for MetLife. We are pleased to have him on board and confident that he will create competitive advantage for the company,” said Townsend.
Most recently, Kapur was the Regional Head of Marketing at Citi, responsible for leading its regional and country marketing teams across 17 countries in Asia Pacific, Europe, Middle-East & Africa. Prior to his twelve years at Citi, he led the brand and product strategy at Hindustan Unilever Limited, a Unilever company. Kapur holds a Bachelor of Technology from the Indian Institute of Technology and is a distinguished alumnus from the XLRI - Xavier School of Management in Jamshedpur, India from where he holds an MBA in marketing and finance.
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“I’m excited to join MetLife at such a transformative time for the company,” said Kapur. “I look forward to working with the team to build impactful consumer-focused strategies that will accelerate our transformation to a more modern, purposeful and digital company."
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