Kapur will lead the acceleration of MetLife’s brand transformation across the region

exchange4media Staff 21-June-2017

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra 03-December-2013

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra 03-December-2013

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan 24-September-2013

With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign

Gunjan Verma 13-September-2013

This campaign is the only Banking, Financial Services and Insurance industry entry to feature in the list of 20 most innovative campaigns across the world

exchange4media Staff 05-September-2012

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair 28-August-2012

Sanjeev Kapur, CMO, Citi India, writes about the seven things that work best for financial services marketing.

Sanjeev Kapur 07-December-2011