sanjeev-kapur
Sanjeev Kapur joins MetLife as CMO for Asia

Kapur will lead the acceleration of MetLife’s brand transformation across the region

exchange4media Staff Jun 21, 2017 3:04 PM

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

B'casters expect a turnaround in economic conditions in next 6-12 months

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan Sep 24, 2013 8:44 AM

Make your message the medium: Industry gurus

With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign

Gunjan Verma Sep 13, 2013 8:21 AM

MEC’s ‘Citibank Chasers’ campaign in WARC Priz list

This campaign is the only Banking, Financial Services and Insurance industry entry to feature in the list of 20 most innovative campaigns across the world

exchange4media Staff Sep 5, 2012 10:57 PM

Integrate mktg & sales to drive profit: Marketers

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM

IMPACT Annv Spl: Sanjeev Kapur’s mantras for fin services mktg

Sanjeev Kapur, CMO, Citi India, writes about the seven things that work best for financial services marketing.

Sanjeev Kapur Dec 7, 2011 8:42 AM