Kapur will lead the acceleration of MetLife’s brand transformation across the region

exchange4media Staff Jun 21, 2017 3:04 PM

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan Sep 24, 2013 8:44 AM

With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign

Gunjan Verma Sep 13, 2013 8:21 AM

This campaign is the only Banking, Financial Services and Insurance industry entry to feature in the list of 20 most innovative campaigns across the world

exchange4media Staff Sep 5, 2012 10:57 PM

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM

Sanjeev Kapur, CMO, Citi India, writes about the seven things that work best for financial services marketing.

Sanjeev Kapur Dec 7, 2011 8:42 AM