Raymond forays into e-commerce; launches RaymondNext.com
Raymond launches five individual e-commerce enabled brand websites with a common shopping cart
Published - Oct 8, 2014 12:52 PM Updated: Oct 8, 2014 12:52 PM
Raymond Limited - the manufacturer, marketer and retailer of worsted suiting fabrics over the last eight decades, has announced the launch of their official online store - 'RaymondNext.com'. RaymondNext.com integrates all Raymond products, brands and services under a common e-commerce platform.
The launch of RaymondNext.com, is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond across Textile, Apparel brands, Home Furnishing and Accessories.
Raymond has launched five individual eCommerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimized to be viewed on smartphones and tablets.
Commenting on the launch of RaymondNext.com, Vijay Basrur, Head – eCommerce, Raymond Limited said, "We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E-tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving netizen base in the country. According to industry estimates, e tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand."
RaymondNext.com comes with an array of exciting features and the user interface has been designed to ensure the ease of discovery and selection with a quick check out. The online shopping website is a one stop shop for the entire brand season collections that can be viewed with high resolution graphics. It also plans to introduce streaming videos of garments donned on models & mannequins along with virtual dressing rooms and 360° viewing and zooming tools making online shopping a fascinating experience.
"We have further invested in the state-of-the-art warehouse, having the capability to service a single product to a single consumer anywhere in the country and offers the capability to service a pan India consumer base with relatively minimal investment. We are confident that with the launch of exclusive lines from brands available on RaymondNext, unique e-tailing features like style look purchase and online fashion advisory coupled with the first of its kind concierge service from Raymond MTM is set to offer our customers a world-class shopping experience going forward," explains Vijay Basrur.
In the near future, RaymondNext.com will be introducing a host of exciting additional features; a unique concierge service from Raymond Made to Measure where customers in the comfort of their home will have the privilege of ordering customized products without even visiting the store. Patrons will have an option of advanced rendering of apparel which will enable them to see how a particular fabric will look post stitching. RaymondNext.com will also offer a selective online range of apparel which will not be available in the stores. There would be a section on the website which will offer Park Avenue Male Grooming Kits and Combo packs. In addition, there would be an innovative store locator option to capture online searches for all Raymond brands. The companies endeavor is always focused to continuously upgrade the website with the aim to provide an enriching shopping experience.
RaymondNext.com the online portal which combats the major hindrance faced by consumers who choose to shop online rather than go to crowded shopping malls. Customers can key in their vital measurements to find the right fit and can also browse through multiple brands for the perfect dress. Shoppers can now virtually "try" the merchandise before the actual purchase. All these options are optimized to be viewed on mobile phones and tablets. The mentioned services will be provided in addition to host of customary options like easy returns, fast delivery, multiple payment options (like COD, EMI schemes), offline activation, free home delivery, the option to return & much more.
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