Puma India signs cricketers Washington Sundar & Devdutt Padikkal

The duo joins the brand's roaster of cricketers that include Virat Kohli, KL Rahul, Sushma Verma and Yuvraj Singh

e4m by exchange4media Staff
Updated: Apr 20, 2021 11:14 AM
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Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and DevduttPadikkal. The duo joins PUMA’s roaster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and Yuvraj Singh.

Considered the future of Indian Cricket, Washington and Devdutt have been punching above their weights in major cricketing tournaments. Sundar’s all-around performance in Australia helped the Indian cricket team clinch a historic away test series win andPadikkal emerged as a ‘find of the season with his stellar performance for RCB in his debut IPL season. Sundar, a game-changer and Devdutt, a consistent run-getter in the domestic circuit perfectly embody PUMA’s Forever Faster spirit.

Abhishek Ganguly, Managing Director, Puma India and Southeast Asia said, “At PUMA, we are committed to promoting new-age cricketing talent in India. Washington and Devdutt have displayed remarkable resilience and grit on field that’s led to their meteoric rise as athletes. We have always believed in supporting not just established players, but also talent with immense future potential. We will continue to partner with young athletes, also at grassroots to give back to India’s sporting ecosystem.”

Commenting on the association, Washington Sundar said, “Feels great to be associated with a brand like PUMA which has some of the world’s greatest athletes in their roaster. Watching Skipper Virat Kohli and KL Rahul closely has given me a deeper insight into the brand. PUMA adds a lot of credibility to an athletes’ journey and I’m excited to work with the brand in India.”

Devdutt Padikkal added, “I’m extremely excited to sign with Puma. The brand is associated with the best athletes around the world and I’m honoured to be a part of that legacy. A partnership with a global sports brand like PUMA is really a big motivation for young athletes like me. I’m looking forward to a long-term association with the brand.”

Sundar and Devdutt are currently part of the Kohli-led IPL Team, Royal Challengers Bangalore in the ongoing 2021 Indian Premier League. 

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