Publicis India shifts base to Parel (East) in Mumbai
Publicis India has moved to iconic landmark property next to partner agencies Leo Burnett India, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide
In a move that will enable the agency to become the crucial hub for its much-acclaimed Power of One capabilities, Publicis India, the full-service ad agency from Publicis Groupe has announced its relocation to a swanky new office in Mumbai’s iconic commercial landmark in Parel (East).
The relocation comes as a result of the company’s phenomenal growth over the past couple of years, which has seen a significant rise in the workforce while managing multiple new and existing businesses across numerous categories.
Apart from being centrally located, the new space boasts of modern amenities that will play a huge role in maintaining healthy work-life balance. It is designed per the open plan office arrangement with no cabins to facilitate collaboration that will allow room for multiple debates, discussions, and ideation. It includes two floors which seats over 350 employees. The first floor leads to an open terrace garden, which includes a community table, for employees to take some time out and enjoy the outdoors. It also includes a lavish 38-seater amphi-theatre with a 120-inch screen.
Styled by Dragon Fly, the office space has been designed with a minimalist style, with splashes of tropical bursts, taking inspiration from the large tropical trees just outside. This theme flows throughout the office, including tropical themed wallpapers, an indoor garden on the ground floor through to the terrace garden on the first floor.
Inculcating the Power of One culture right from the beginning of operations, the office was inaugurated on April 30, 2019 with a blessing ceremony by a Granthi, a Pandit, a Priest, and an Imam. Preceding that was the ribbon-cutting ceremony that was graced by one of Publicis India’s oldest clients - Anuj Jain, Director, Kansai Nerolac Paints. Celebrations lasted through the day, with clients, senior leadership across Publicis Groupe, and members of the press coming in for a tour of the new space.
On the new office, Srija Chatterjee, MD, Publicis India said, “We’re all really excited to move into this new space. The aesthetics of the office space truly depicts our culture which is one of collaboration, integration and unrestrictive flow of work. Being right next door to the Leo Burnett, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide teams, also helps us leverage our Power of One capabilities with a more seamless integration and collaboration on work. I would like to thank the team at Dragon Fly, for the amazing job they’ve done on the interiors. We look forward to an even better 2019.”
Commenting on the development, Ajay Gahlaut, MD & CCO, Publicis India said, “New beginnings are always exciting. And as a creative person I firmly believe that environment has a huge impact on one’s state of mind and ability to create. This is a wonderful new office and I’m convinced that it will help us in reinvigorating our creative product. Our colleagues from Leo Burnett, Indigo, Arc, Content Factory and Prodigious are next door and, I believe, also a cheap bar right opposite. There can be no better formula for integration and the Power of One. “
Sharing his views on the relocation, Neeraj Bassi, Managing Partner & CSO, Publicis India said, “Our new office space will be a new marker of the spirit of collaboration and integration that runs across Publicis Groupe. It will bring a new energy to our constant effort to deliver top-of-the-line creative solutions to our esteemed clients. And being in physical proximity to group companies would help deliver the Power of One philosophy in a more seamless manner. Watch out for the roar of the Lions!”
Publicis India has had a fantastic start to 2019 winning some big-ticket accounts and churning out an enviable body of work. Some of its recent wins include MX Player, Balaji Wafers, Oven Story, Netmeds.com, Storia Foods, Zee5 Global and others while it continues to roll out inspiring creative work like #JaisaMannWaisaManoranjan for MX Player, #HarGharMeinMahi for Netmeds.com, #BuraNaManoDiscountHai for Brand Factory, #NextLevelCheese for Oven Story, #DilSeDesi for Zee5 Global among others.
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