Pizza Hut aims to woo consumers with Sushant Singh Rajput

The brand’s campaign has been conceptualized by Ogilvy India

e4m by exchange4media Staff
Updated: Jan 10, 2015 10:54 AM
Pizza Hut  aims to woo consumers with Sushant Singh Rajput

Pizza Hut, launches yet another exciting new pizza festival ‘Flavors of the world’ with a brand new campaign. With this new campaign, the brand explores the dilemma of the Pizza lover is explored and expressed in a playful manner. Using one of Bollywood’s most legendary romantic songs, “Kisko pyaar karoon” as the theme and adding a modern spin to the beloved track, the TVC aims to resonate the emotions that everyone feels when they will have to choose between the various flavours of the delicious new pizzas from Pizza Hut.

The new TVC features Bollywood’s rising star, Sushant Singh Rajput. Sushant is sitting in a Pizza Hut restaurant, gazing lovingly into the eyes of a woman as the two of them enjoy the new El Mexicano Pizza. As the next scene unfolds we see Sushant sitting with another girl holding the Roman Alfredo, followed by him with yet another who holds a Turkish pizza in her hand. All the while that the flirting goes on, “Kisse pyaar karu, kaise pyaar karu” plays in the background, perfectly describing Sushant’s dilemma!

“Yeh bhi hai…woh bhi hai” the song continues, the girls flash before his eyes, each one lovelier than the last. The camera cuts to Sushant’s face as he sits there with a look on confusion in his eyes. It’s only then that we realize, the choice he must make is not between the beautiful women from different parts of the world, but the new range of exotic pizzas from the Flavors of the world pizza festival. As we see each pizza looking equally delicious and irresistible, the song tells us “hoga har bar, naye wale se pyar!”

Speaking on the occasion  Unnat Varma, General Manager, Pizza Hut & Taco Bell, India said “Delighting & surprising our consumers has always been Pizza Hut’s mainstay. This time we wanted to give them the world on a platter and leave them spoilt for choice. We have come up with some of the best flavors from across the globe creating the tastiest sauces and toppings we could find. Now the challenge for our consumers is to pick just one! The Ad campaign by Ogilvy encompasses the dilemma that we experience in choosing from a variety of delicious, never before seen exotic pizzas that Flavours of the World present to us. Sushant is effortless with his fun and lighthearted personality and we are confident that the “kisse pyaar karo, kis ko pyaar karoon” theme will ring true with each and every bite.”

Commenting on the film, this is what Ajay Gahlaut, Executive Creative Director, Ogilvy had to say, “For an experience seeking generation, Pizza Hut’s exotic Flavours of the World seemed like a range just perfect for them. So instead of getting stuck to just one they could choose from many. Be it when they were dating or when they were ordering during the date…! All we had to do was tell this fact in an interesting manner. And I think we did.”

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