Pitch CMO Summit Delhi today: Industry heads to speak on marketing in data-first world

To be held from 11:30 am onwards at The Leela Ambience, Gurgaon

e4m by exchange4media Staff
Published: Jun 29, 2022 7:41 AM  | 8 min read
Pitch CMO

exchange4media Group is hosting the Delhi edition of its flagship property - Pitch CMO Summit 2022 on-ground after three years today (29th of June, 2022). This edition of the conference will be held from 11:30 am onwards at The Leela Ambience, Gurgaon.

The conclave is presented by Colors Marathi and is co-powered by ABP News and FanCode with DoubleVerify and Bobble AI being the Co-Gold Partners. The Innovation Partner for the summit is Xapads; Pixis and Kantar are the Associate Partners and ICFAI Group is the Knowledge Partner.

The theme of this edition of the summit is “Marketing In A Data-First World”.

The line-up and agenda of this edition of the Pitch CMO Summit Delhi 2022 are power-packed.

After a welcome address by Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, the summit will be kickstarted with a speaker session by Nipun Marya, CEO, iQOO. Marya will talk about how iQOO made an entry into a cluttered smartphone segment and took it by storm with the help of data insights and speak on ‘Leveraging Data To Pursue iQOO's Quest For Differentiation’.

Post that, a panel of experts will convene to discuss ‘Building Omnichannel Personalisation Using Data’ and explore how data can successfully unify and bring about a personalized customer journey across different touchpoints to help build an Omnichannel strategy.

The session chair for this panel will be Dr. Vibha Arora, Associate Dean, ICFAI Business School, Gurgaon and the panel members are:

  • Amit Gujral, CMO, JK Tyre
  • Sidhharth Dabhade, Managing Director, India, China & SAARC, MiQ
  • Rahul Talwar, SVP & Chief Marketing Officer, Max Life Insurance
  • Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, South Asia, Signify (formerly Philips Lighting)
  • Parth Joshi, CMO, BharatPe

Even for a brand like Maruti Suzuki, data insights and analytics have significantly driven top-gear marketing. Sharing insights about the same, Shashank Srivastava, Senior Executive Director, Maruti Suzuki India will take the stage to speak on ‘Maruti Suzuki Driving Data-Driven Marketing’ in his special address.

Moving ahead, in his speaker session, Shishir Agarwal, Head, Brand & Marketing Communications, Panasonic India will talk about Panasonic’s omnichannel transition led by the power of data on the topic ‘Converging The Non-Linear Consumer Journey’.

Up next, there will be a fireside chat where Gazal Bajaj, Head - Media Management, Nestlé India will be sharing insights on ‘Reimagining Ad Measurement In A Post-Cookie World’ in a conversation with Nachiket Deole, Head of Sales - India, DoubleVerify.

Another panel at the Pitch CMO Summit will be discussing ‘Data and Creativity: How They Can Work Together’ where panelists will aim to understand how creativity can become data-driven and personalised. They also explore how data can fuel and enhance creativity and vice versa and more.

The session chair for this panel discussion will be Puneet Avasthi- Director, Specialist Businesses, Insights Division, Kantar and the panel members are:

  • Prasun Kumar, CMO, JustDial
  • Tabrez Alam, Chief Data and Strategy officer, ai
  • Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), India & Southwest Asia, Coca-Cola Company
  • Ruchika Gupta, Chief Marketing Officer, Luminous Power Technologies
  • Udit Malhotra, Head of Marketing, MG Motor India

Post the panel discussion, Arvind Mathur, Product Head, mFilterIt will throw light on ‘Using Technology & Data for Building Brands: Challenges and Opportunities’ and explore how it is imperative to create a trustworthy and reliable digital ecosystem which is free from frauds and scams engineered through bots.

Up next, there will be a panel discussion on the topic Data & Sports – A Winning Partnership for Fans & Brands. The discussion will explore and aim to understand the role of big data in sports marketing and how with increased mobile penetration and cheaper data charges & OTT.

The session chair for this panel discussion is Jai Lala, CEO, Zenith India and the panel members are:

  • Gaurav Nijhawan, Vice President - Marketing & Brand and Communication, Stashfin
  • Shankar Iyer, Associate Director, Category Marketing, Perfetti Van Melle India
  • Snehil Gautam, CMO, com, PropTiger.com & Makaan.com
  • Yannick Colaco, Co-Founder, FanCode

Another fireside will witness Salil Kappoor, Business Unit Head - Appliances, Orient Electric Limited in a conversation with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media. Kappoor will share insights from his expertise and will take an unique approach to talk about “Understanding Data to Understand the Customer”.

Post the fireside chat, representing a power brand in the audio & smart wearables category, Utsav Malhotra, COO, Noise will take the stage to deliver his special address on ‘Leveraging Data To Make “Noise”’.

Concluding the summit will be a keynote session where Ajay Sharma, Director, Shree Baidyanath Ayurved Bhawan will be sharing insights on ‘Health & Wellness With Shree Baidyanath Ayurved Bhawan’ in conversation with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media. Sharma will highlight the evolving Ayurved market and its changing face in the era of data.

Join us today, 11:30 am onwards at The Leela Ambience, Gurgaon to not miss valuable insights from these industry experts. Registration on the day of the event will commence at 10:30 am, online registration is mandatory.

Registration Link:

To attend the Pitch CMO Summit 2022, click and register on:

https://bit.ly/3GMsY0k

Alternatively, you can also connect for registration:

prateek.goyal@exchange4media.com or nitin.dhadwal@exchange4media.com

Please find the agenda below:

 

PITCH CMO SUMMIT, DELHI

WEDNESDAY, JUNE 29, 2022

THEME:  MARKETING IN A DATA-FIRST WORLD

The Leela Ambience, Gurugram

 

10:00  a.m. – 11:40 a.m.

Registration

 

11:40 a.m. –

11:45 a.m.

Welcome

 

11:45 a.m. – 12:00 p.m.

Welcome Address

Dr. Annurag Batra

Chairman and Editor-in-Chief, BW|Businessworld and exchange4media Group

12:00 p.m. – 12:20 p.m.

Speaker Session

 

Leveraging Data To Pursue iQOO's Quest For Differentiation

Nipun Marya

CEO, iQOO

 

12:20 p.m. – 01:10 p.m.

Panel 1

Building Omnichannel Personalisation Using Data

 

Amit Gujral

CMO, JK Tyre & Industries

 

Nikhil Gupta

Head of Marketing & Integrated Communications and Commercial Operations, South Asia

Signify

 

Parth Joshi

CMO, BharatPe 

 

Rahul Talwar

SVP & CMO, Max Life Insurance

 

Siddharth Dabhade

Managing Director, India, China & SAARC,

MiQ

 

Session Chair: Dr. Vibha Arora

Associate Dean,

ICFAI Business School (IBS), Gurgaon

 

 

01:10 p.m.

01:30 p.m.

Special Address

 

Maruti Suzuki Driving Data Driven Marketing

 

Shashank Srivastava

Senior Executive Director,

Maruti Suzuki India

 

01:30 p.m. –

02:30 p.m.

 

Lunch & Networking

2:30 p.m. – 3:00 p.m.

Speaker Session

 

Converging The Non-Linear Consumer Journey

Shirish Agarwal

Head, Brand & Marketing Communications, Panasonic India

3:00 p.m. – 3:25 p.m.

Fireside Chat

 

Reimagining Ad Measurement In A Post-Cookie World

 

Gazal Bajaj 

Head - Media Management,

Nestlé India

 

Nachiket Deole

Head of Sales - India,

DoubleVerify

3:25 p.m. – 4:15 p.m.

Panel Session 2

Data and Creativity: How They Can Work Together

 

Prasun Kumar

CMO, Just Dial

 

Tabrez Alam

Chief Data and Strategy Officer,

Bobble AI 

 

Sumeli Chatterjee

Head - Integrated Marketing Experiences (IMX), India & South-west Asia,

The Coca-Cola Company

 

Ruchika Gupta

CMO, Luminous Power Technologies

 

Udit Malhotra

Head of Marketing, MG Motor India 

 

Session Chair: Puneet Avasthi

Director, Specialist Businesses, Insights Division, Kantar

 

4:15 p.m. - 4:35 p.m. 

Speaker Session

 

Using Technology & Data for Building Brands: Challenges and Opportunities

 

Arvind Mathur

Product Head, mFilterIt

 

4:35 p.m. –

5:25 p.m.

Panel 3

 

Data & Sports – A Winning Partnership for Fans & Brands

 

 

Gaurav Nijhawan

Vice President - Marketing & Brand and Communication, Stashfin

 

Shankar Iyer

Associate Director - Marketing,

Perfetti Van Melle India

 

Snehil Gautam

CMO, Housing.com, PropTiger.com & Makaan.com

 

Yannick Colaco

Co-Founder, FanCode

 

Session Chair: Jai Lala

CEO, Zenith India

5:25 p.m. –

6:00 p.m.

Tea Break

 

6:00 p.m. – 6:30 p.m.

 

Fireside Chat

 

Understanding Data to Understand the Customer  

 

 

 

Salil Kappoor
Business Unit Head - Appliances,
Orient Electric Limited

In Conversation With

Dr. Annurag Batra
Chairman and Editor-in-Chief,
BW Businessworld and exchange4media Group

 

 

6:30 p.m.  –7:00 p.m.

Special Address

 

Leveraging Data To Make “Noise”

 

 

 

Utsav Malhotra

COO, Noise

 

7:00 p.m. – 7:30 p.m.

Keynote Session

 

Health & Wellness with Shree Bhaidyanath Ayurved Bhawan

 

Ajay Sharma

Director, 

Shree Baidyanath Ayurved Bhawan

 

 

In conversation with

 

Dr. Annurag Batra
Chairman and Editor-in-Chief,
BW Businessworld and exchange4media Group

 

7:30 p.m.

Vote of Thanks

Followed By Cocktails & Dinner

 

 

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