Pitch CMO Summit 2019: All about driving individualization in data-driven era
The 11th edition of Pitch CMO Summit, to be held at ITC Maratha in Mumbai on March 7, will see a gathering of the best minds in the business of marketing
The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. Each year, the conversations at the summit revolve around current and relevant marketing topics in a changing global market scenario.
This year, the Mumbai summit theme is ‘Driving individualization in the data-driven era’. With user habits becoming increasingly available to marketers through IoT, individualization is definitely reshaping the future of the global marketing landscape and data-driven individualization is becoming central to a brands’ marketing strategy and redefining the ROI for business.
According to ‘State of Marketing’ 2018 report by Salesforce, consumers today expect their brands to anticipate their needs well in advance. The reports suggested that 84 per cent of customers say being treated like a person, not a number, is very important to winning their business. In addition, it focused on the growing adoption of Artificial Intelligence by marketers in leading customer experience initiatives across their organisation. As per the report, marketers’ adoption of AI has grown by 44 per cent since 2017.
With the marketing landscape witnessing a dramatic change over the past few years, data and analytics have taken centrestage across marketing initiatives. Marketers deploy real-time data and artificial intelligence with a focus on enhancing customer experience. The overall impact has been impressing with consumers making repeated purchases from the same brand and organisations benefitting in the form of increased ROI, customer advocacy and brand building.
With these aspects, The Pitch CMO Summit will delve deeper into the impact of incorporating individualization into the marketing strategy of a brand. The summit will be followed by The Laqshya Pitch CMO Awards 2019 which aims to recognise and reward exceptional work done by senior leaders across categories in the field of marketing & communication.
Eminent names who will be part of the summit this year are Chandramouli Venkatesan, CEO- Special Projects, Pidilite; Sanjeev Nikore, Head of Global Marketing, Tech Mahindra; Sanjeev Shukla, Group Chief Marketing Officer, Muthhot Pappachan Group; Amit Shah, Group President & Head Marketing, Corporate Strategy & Communications, Yes Bank; Jiten R Mahendra, Vice President - Marketing, Max Fashion India; Rachna Lather, Marketing Head, Motorola; Kashyap Vadapalli, Chief Marketing Officer, Pepperfry; Arvind R P, Director - Marketing & Communications, Hardcastle Restaurants (McDonald's - West & South India); Mudit Shekhawat, Chief Marketing Officer, Yatra.com; Sai Nagesh, Chief Strategy Officer, Laqshya Media; Prathyusha Agarwal, Chief Marketing Officer, ZEEL; Prashant Verma, Vice President - Marketing, Grofers; Satish NS, Senior Vice President - Sales & Marketing, Haier India; Zameer Kochar, Head – Marketing & Member Engagement – JetPrivilege; Hitesh Malhotra, Chief Marketing Officer, Nykaa ; Amit Sethiya, Chief Marketing Officer, Syska Group; Rajan Bhalla, Chief Business Officer & Group CMO, HT Media.
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