Pepsi remembers Capt. Vikram Batra and his 'Yeh Dil Maange More' war cry

The brand has launched limited edition cans with a tribute to the 'SherShaah' on Kargil Vijay Diwas

e4m by exchange4media Staff
Updated: Jul 26, 2021 1:49 PM
Pepsi

Stories of heroism and selflessness are eternal, as they remain etched in our memories forever. Saluting such selfless spirit and valour of our Indian soldiers, beverage brand Pepsi®️ today launched a set of limited-edition cans and a heartwarming ode as an homage to ‘SherShaah’ of Kargil, Captain Vikram Batra and many other bravehearts, who led India to victory during one of the country’s toughest battles. 

The limited-edition cans are in rich hues of blue and gold featuring Pepsi®’s iconic ‘Yeh Dil Maange More®’ slogan which was immortalized by Capt. Vikram Batra. The valiant soldier had chosen this slogan to signify his mission’s success and with this latest tribute, Pepsi® commemorates Capt. Batra and his team who eternalized the brand tagline and cemented it in Indian history. 

The limited-edition cans also feature a QR code, through which consumers will be able to view Pepsi®️’s heartwarming tribute to Capt. Vikram Batra. The powerful ode is narrated by Vishal Batra, the Kargil martyr’s identical twin brother. Through the video, Vishal Batra reminisces his life with his brother and his tale of heroism. The ode also captures milestones from Capt. Batra’s life – right from his early days of Passing Out Parade to the headlines he created by capturing Point 4875, a peak now immortalized in his memory as the Batra Top. 

Speaking about the tribute, Vishal Batra said, “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both, proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my twin brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home.”

PepsiCo India Spokesperson added, “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honor the valor and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and salute their indomitable spirit and resilience.” 

The limited-edition cans are all set to be available in select e-commerce channels in August, which also marks the 74th year of India’s independence.

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