Pepsi collaborates with singer Knox Artiste for Friendship Day

Knox Artiste has launched a special piece of content, encouraging people to up their SWAG level this Friendship Day

e4m by exchange4media Staff
Updated: Aug 1, 2020 6:00 PM

Beverage brand Pepsi has launched a special piece of content in collaboration with singer Knox Artiste ahead of Friendship Day.

The song is built on an insight wherein the brand conducted a poll and found that in current times, 87% consumers are missing their friends immensely while at home. The poll results also reflected that 78% people believe that friends contribute to their happiness. Therefore, the foot tapping tribute encourages people to up their SWAG level this Friendship Day and mark this occasion by connecting virtually with their loved ones.

In the video, Knox Artiste can be seen grooving to the tunes of the catchy number which says “aaja jashan manaye mere yaar, poore tashan me ayein mere yaar. Maare gut gut ghoont do chaar, bole toh hai tu bada SWAG star”.

Talking about it Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

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