Paprika Idea Labs launches new Restaurant Branding & Influencer Marketing Wing

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

by exchange4media Staff
Published - Sep 1, 2017 2:40 PM Updated: Sep 1, 2017 2:40 PM

The marketing fraternity can rejoice as they have now got another weapon in their arsenal, personalised touch points at restaurants, bars, cafes, salons, gyms, etc., places where brands deliver their marketing messages to a captive and receptive audience. 

 

Paprika Idea Labs popularly called as PIL, an alternative advertising and marketing company has launched a specialised agency which will help brands take over restaurants, bars, cafes, salons and spas across India. Now, brands can spread their marketing messages to thousands of pin-pointed target audience in the form of branding, sampling, product display or consumer engagement. 

 

PIL, which is also the licensee of Time Out in India, has been working with the services industry for years. “Our USP is our understanding of the TG that different outlets attract in their premises and that expertize helps us to choose only the relevant outlets for brands. It's like offering the triply filtered audience to our clients and not waste clients advertising money. With our offering such as restaurant branding or influencers marketing, our endeavour has always been to offer an alternative and complimentary media vehicle to brands going in for the brand campaign,” said Rajnish Rawat, CEO of Paprika Idea Labs. Though PIL has executed several such campaigns in last few years, the newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands.

 

PIL is credited with various large-scale restaurant branding projects prior to the formation of this wing, and sees this as the next big trend in Alternative Media. HBO, Swiggy, Ola, Sony Six, etc. are some of the campaigns that PIL has executed where PIL collectively tied up with more than 1,000 restaurants/pubs across the nation. With the inception of this new wing, PIL plans to expand its existing network of more than 4,000 outlets to 10,000+ outlets across the country.

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