Myntra ties up with Fossil Group to launch BMW watches

The new BMW Summer 2019 collection will be available from May 30

e4m by exchange4media Staff
Updated: May 30, 2019 5:28 PM

Myntra has partnered with Fossil Group to launch BMW watches on its platform. 

Fossil falls in line with BMW’s automotive design expertise and brings the German automotive trailblazer’s exclusive collections of watches to India for the first time. 

With this association, Fossil Group is launching its first-ever BMW watch collection for Summer 2019, with a sport driven theme.

Owing to BMW’s rich racing heritage, the collections draw inspiration from some of the most recognisable sports cars to introduce watches with distinctive detailing. Categorized into ‘BMW Collection’ and ‘BMW M Motorsport Collection’, the statement making wristwatches are all set to make an impression on and off track. 

Speaking on the launch, Amar Nagaram, Head, Myntra Jabong, said, “BMW is an iconic brand and with our association with Fossil Group, we will be providing our customers the first-ever opportunity to experience the launch of BMW watches in the country. The partnership also strengthens our existing portfolio of premium watch brands in a big way.”   

Johnson Verghese, MD, Fossil India, said, “We are delighted to bring BMW’s watch collections to India. The collections are focused on premium time-pieces and is inspired by motorsport led designs. We have partnered with Myntra for the first online launch of these exclusive collections in India.”     

The new BMW Summer 2019 collection will be available from May 30.  

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