Myntra, Jabong to have over 3,000 brands in 9th edition of End of Reason Sale

Leading brands like Nike, Adidas, Puma, Forever 21 to cater to over 2.5 million shoppers


The Myntra End of Reason Sale (EORS) is scheduled to be held between the 22nd and 25th of December. Targeting over 2.5 million shoppers, the biannual EORS in its 9th edition will have over 1 million styles from over 3,000 brands, offering discounts of up to 50% - 80%. 

The sale offers shoppers opportunity to pick their favourite merchandise, accessories, beauty products, home décor and more at the best possible price points.

Some of the leading brands to look out for will be Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango along with Myntra and Jabong’s private brands, Roadster, HRX, All About You, House of Pataudi, Mast and Harbour.

Mithun Sundar, Chief Revenue and Marketing Officer, Myntra and Jabong, said, “EORS has become the benchmark event for us and for the country. We expect to cater to over 2.5 million shoppers during the current edition and handle almost 15,000 orders per minute at peak. We are delighted to add that the kirana model will cater to 55% of the overall deliveries, allowing us to close all deliveries quickly and also enable Kiranas to benefit economically.”

Around 50% of the sales are expected to be generated from Tier II and III cities and towns. The platform is looking at acquiring close to 7 lakh new customers during the 4-day sale.

Shoppers can also avail 10% Instant discount on HDFC cards with a minimum spend of Rs 2,500 and 10% Instant cashback on PhonePe.

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