MD, Pizza Hut on consumer engagement in a mobile-centric world: Screenage at The Maddies

Unnat Verma of Pizza Hut (India Subcon)- Yum Restaurants International, will speak on building trustworthy brands in a mobile-first world

e4m by exchange4media Staff
Updated: Oct 15, 2018 7:32 AM
Unnat Varma

Mobile marketing is an integral part of and also the new definition of Digital Marketing. exchange4media Mobile Awards – The Maddies, acknowledges and recognises marketing stories that employ an effective mobile marketing strategy done in India. The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai.

Along with the awards, the Screenage mobile marketing conference will host speaker sessions with industry experts, and an exclusive event for marketing professionals to expand their network and stay on top of the latest developments in the world of mobile marketing. 

Unnat Varma, Managing Director-Pizza Hut (India Subcon) - Yum Restaurants International will address a session on the topic ‘Consumer Engagement in a Mobile Centric World’. He will discuss addressing every advertisers’ challenge engaging with multi-screen users, building trustworthy brands in a mobile-first world, engaging consumers through emerging mobile technologies, checks and balances to ascertain effective and efficient mobile advertising, and growing the mobile marketing pie.

Varma has 21 years of experience, of which he has spent 10 years working with Yum! Brands. Pizza Hut is owned by Yum! Brands, the world’s largest restaurant company which also owns KFC and Taco Bell worldwide. He joined Yum! in 2006 as Director of Marketing – KFC for the Indian Subcontinent. He spent 5 years in that role and built a strong foundation for KFC’s success and growth story in India. In Jan 2011, he took over the role of General Manager – Taco Bell and was responsible for launching the brand as the next growth engine for Yum! in India. After successfully establishing the consumer and business proposition for Taco Bell and appointing a new franchise partner, Varma moved in as the General Manager – Pizza Hut, Indian Sub-continent in Jan 2015.
Prior to joining Yum! Brands, Varma has worked with Gillette in India for 12 years, across Sales and Marketing functions.
He has a degree in Engineering and Management from the University of Poona. He studied MBA from Symbiosis Institute of Business Management in Pune.

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