Maxus appoints Vidur Patney as National Director of Experiential Marketing

Patney’s appointment is among two new ones being made by Maxus, the other being that of Pooja Verma, who joins as Head of Maxus ESP.

e4m by exchange4media Staff
Updated: Nov 24, 2015 3:10 PM
Maxus appoints Vidur Patney as National Director of Experiential Marketing

Maxus has announced the appointment of Vidur Patney as National Director of Experiential Marketing and Pooja Verma as Head of Maxus ESP.

Vidur joins Maxus from Globox Media, which he founded. As a founder in a start-up, he was responsible for the day to day running of the firm along with building the business and developing new clients as well as executing projects. Some of his key achievements at Globox include managing all TVS Racing initiatives for the last 2 years at the BIC, MMSC and the KMS racing tracks and conducting over 70 Apache Pro performance stunt shows across India, etc.

 In a career spanning eighteen years, Vidur has worked with agencies like Dentsu Communications, Encompass Events, and 212 Traders etc. He has handled important and significant clients in all his earlier stints and brings to the table a proven ability to manage key account relationships and large-scale projects.

 For nearly a decade and a half, Verma has been involved in building engagement as a part of content strategy through communication, branding, marketing and citizenship initiatives. She has worked for multi-nationals like Disney, BASF and Make-A-Wish Foundation. In her last role, Pooja was Director of Marketing and Communication for Make-A-Wish based in Singapore. She also consulted independently for brands in India and overseas for their content marketing and multi-platform content needs. In her free time, Pooja also offers her content and marketing communication expertise pro-bono to non-profits.

 Kartik Sharma, MD of Maxus South Asia said "The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. They both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus.

Elaborating on his new role Vidur Patney- National Director Experiential Marketing, Maxus said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier. Maxus is going from strength to strength; I’m excited to be a part of this growth oriented organization and being present while we achieve greater heights of success."

Talking about her new appointment Pooja Verma, Head, Maxus ESP said, “Maxus ESP is in a unique position to tell our client’s stories through differentiated content and associations with leading entertainment, sports and live properties. As MAXUS ESP gears up to the next level, I am privileged to lead this award winning team in its mission. I look forward to utilising all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body work for our clients”.

These appointments come in the wake of Maxus solidifying its position as an employer of choice and are a step towards becoming the leading marketing communication consultancy in the country.

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