HUL app Shikhar turns kirana retailers into ambassadors
The module allows retailers to upload their photos on the app; an AI video is generated with the avatar promoting its products
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Published: Jan 28, 2025 11:43 AM | 1 min read
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HUL’s eB2B app Shikhar has come up with a 'Make your Ad for FREE' module that integrates AI technology, HUL brands, and partner kirana stores.
With the help of the module, retailers can upload their own photos on this app, as it generates an AI video allowing the avatar to promote their products.
Shikhar has 1.4 million users.
In a post on social media, Arun Neelakantan, Executive Director HUL & Head of Customer Development India, said: “Our mission is to empower retailers by democratizing access to the most advanced tools and innovations, enabling them to market their stores like never before.
What started as an idea a few months ago has now become a blockbuster success, thanks to the incredible efforts of team SHIKHAR and our partners NeuralGarage(VisualDub.ai) and Mindshare India.
With Shikhar, we are not just shaping the present but also paving the way for a future where technology empowers every retailer to achieve their dreams and transform the industry.”
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