Hasbro ropes in Black White Orange Brands as licensing agent for India

The companies will work together for Hasbro's lifestyle brands like My Little Pony, Play-Doh and Monopoly

e4m by exchange4media Staff
Updated: Aug 13, 2019 10:37 AM

Hasbro has appointed Black White Orange Brands Pvt. Ltd. as their licensing agent for India. The two companies will work together to bring Hasbro’s Consumer Products programme to life for the company’s lifestyle brands, including Nerf, My Little Pony, Play-Doh and Monopoly.

Black White Orange will now look to expand the licensing programme for Hasbro with an initial focus on the apparel, accessories, back-to-school, promotional licensing, sporting goods and publishing categories. The agency is also planning a major push for the brands throughout the upcoming festive and back-to-school seasons.

“We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” says Casey Collins, Senior Vice President and General Manager of Global Consumer Products, Hasbro, Inc.

“We are delighted to announce our relationship with Black White Orange, who will represent Hasbro Consumer Products as our agent in India. I am incredibly impressed by the commerciality, creativity and passion of the Black White Orange team and look forward to building powerful licensee and retailer partnerships together in India,” says Claire Gilchrist, Vice President of APAC Consumer Products, Hasbro, Inc.

“Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honoured and excited to work on these properties and take them in to the homes of all the fans who are currently consuming or have grown up with these brands in India,” says Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd.

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