Google introduces new logo, makes it accessible for ‘tiny’ screens
The move has been made to facilitate the “Google magic” across different platforms, apps and devices such as desktop, mobile phone, TV, watch and the dashboard in the car
Published - 02-September-2015
After changing the name, Google Inc. Has introduced a new logo which has been updated for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). The move has been made to facilitate the “Google magic” across different platforms, apps and devices such as desktop, mobile phone, TV, watch and the dashboard in the car.
“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” the company said in the blog post.
Google introduced the new logo with an animation on its homepage where the old logo is wiped out to make way for the new logo.
Watch the video here:
Tamar Yehoshua, VP, Product Management and Bobby Nath, Director of User Experience stated on the blog, “It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo”
Yeshohua and Nath added, “This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future”.