Flite signs Ranveer Singh as its brand ambassador

The brand has planned a new 360-degree campaign with the actor

e4m by exchange4media Staff
Updated: Jun 18, 2019 4:28 PM
Ranveer Singh Flite

Relaxo Footwears Ltd. has signed actor Ranveer Singh as brand ambassador for ‘Flite’. Through this new association, Flite aims to further strengthen its leadership position in the open footwear category and would be leveraging Ranveer’s versatility for the same.

Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Ltd., said, "We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”

Flite has planned a new 360-degree campaign with Ranveer. The new campaign aims at further building the brands connect with the emerging middle class. It aims at positioning Flite as a choice of India. The new brand ambassador will be actively involved in a host of innovative marketing and customer experience initiatives encompassing across mediums such as Print/TV/Outdoor/ Activations/Online & Retail mediums, the company said in a statement.

Speaking about this association, Ranveer Singh said, “Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I’m looking forward to being a part of their growth story with my association.”

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