e4m Maverick Awards 2024: YAAP Digital bags Maverick Agency of The Year honour

The exchange4media Group hosted the second edition of the e4m Maverick Awards on September 26 in Mumbai in presence of industry luminaries and thought-leaders. The prestigious awards recognised and celebrated the outstanding achievements and innovations of independent agencies that have made a remarkable impact in the creative and marketing industries. e4m Maverick Awards honours the independent agencies that have significantly contributed to the dynamism of the marketing and advertising industry.

The big award of the night was bestowed upon YAAP Digital Limited. The agency took home the ‘Maverick Agency of The Year’ honour while Garage Collective was the runner-up in this category.

Coming to the medal tally, YAAP Digital bagged a total of 12 metals including 2 golds, 4 silver and 6 bronze metals across categories, Garage Collective won 11 metals including 1 gold, 3 silver, and 7 bronze metals while Xapads Media walked away with 8 metals including 3 golds, 4 silver and 1 bronze metals across different categories.

Among the other gold winners are DViO Digital, Schbang, SBGV Techmagnate Digital Private Limited, HOWL Digital, Applabs Media, Interspace Communications, ARM Worldwide, Youngun, BigCity Promotions, Walk The Talk, Buffalo Soldiers, Hansa Cequity, RoshanSpace Brandcom Pvt Ltd among others.

Independent agencies drive innovation and growth and play a crucial role in driving creativity, innovation and strategy. The recognition of these independent agencies emphasises their significant contributions to the industry, from groundbreaking campaigns to inventive brand strategies. By acknowledging their creativity, agility, and commitment to excellence, the e4m Maverick Awards highlight the strengths of independent agencies in a competitive marketplace.

This year, the e4m Maverick Awards 2024 jury was chaired by Kavindra Mishra, Customer Care Associate & Managing Director & CEO, Shoppers Stop Ltd. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.

The dazzling awards night celebrated marketing achievements in India across seven prime categories which are further divided into sub-categories. The categories include Digital Marketing, MarTech, Social Media Marketing, Influencer Marketing, Traditional Marketing, Sectoral Marketing and Special Awards.

Here’s the complete list of winners: