e4m Conclave – South: Brands & Consumers: The New Connections

The exchange4media Conclave – South will be held on Friday, November 22, 2019, at the Taj MG Road, Bangalore

by exchange4media Staff
Published - Nov 11, 2019 8:38 AM Updated: Nov 11, 2019 8:38 AM

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e4m South Conclave

After the grand success of last year’s edition of the exchange4media Conclave – South, the exchange4media Group is back with the third edition, which is scheduled for Friday, November 22, 2019, and will be held at Taj MG Road, Bangalore (from 2 pm onwards).

The theme of the Conclave this year is Brands & Consumers: The New Connections.

Brands can no longer simply be a product or service that is offered in a store. They must shape the entire way people engage, shop, and buy. Brand experiences are not solely comprised of a website, an app, delivery options, the service you receive in-store, or the retail space itself. It’s all these things, designed as one seamless, frictionless experience. Successful brand experiences connect people, are driven by purpose and are led by the consumer.

At the Conclave, discussions will revolve around creating meaningful relationships and experiences between brands and a generation governed by instant gratification. Study after study in recent years has shown that:

  • Consumer expectations are higher and more fluid than ever before.
  • To create truly differentiated brand experiences, a company must consider every single touch-point throughout manufacturing, design, distribution, and even the user experience after the sale.
  • All market segments are in a constant state of disruption across all categories in today’s increasingly competitive environment.
  • Brand experiences have taken on a predominant role as physical retail continues to transform.

The exchange4media Group, the sibling of BW BusinessWorld, is considered the highest authority in the business of media, marketing, and advertising news and developments. The exchange4media Group organises more than 25 large-format events annually. Of these, the ‘exchange4media Conclave’ is the group’s flagship and the oldest in the calendar.

Organised in Delhi, Mumbai & Bangalore the event enjoys the reputation of being a forward-looking exercise that strongly influences the direction taken by marketers in the coming year. The exchange4media Conclave has served as the platform of choice for decision-makers in the media and advertising industry to discuss trends that assist them in growing the overall business.

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