Dream11 ropes in 9 cricketers for ‘Ye Game Hai Mahaan’ campaign

Besides M S Dhoni, the new players include Jos Buttler, Ben Stokes, Faf du Plessis and Andre Russell 

e4m by exchange4media Staff
Updated: May 30, 2019 5:18 PM
Dream 11

Dream11 has signed up nine international cricketers and launched three new ad films under its existing integrated marketing campaign ‘Ye Game Hai Mahaan’.

Besides MS Dhoni, who is Dream11’s brand ambassador, the 9 new cricketers are Jos Buttler, Ben Stokes, Jonny Bairstow, Faf du Plessis, Quinton de Kock, Kagiso Rabada, Andre Russell, Jason Holder and Kane Williamson. 

The players’ images will appear on Dream11’s product and marketing material as well.

Under the integrated marketing campaign ‘Ye Game Hai Mahaan’, launched during this IPL with 6 ad films, Dream11 has now launched 3 new ad films for the World Cup campaign. These films celebrate the Indian cricket fan’s love for cricket and also showcases how they come together to cheer for India.

Dream11 roped in M S Dhoni as the Brand Ambassador in 2018. In November 2018, Dream11 became the exclusive ‘Official Fantasy Game Partner’ of ICC until 2023. 

Dream11 has also created the official Fantasy Game for the World Cup, ‘ICC Dream11’, which is accessible globally at icc.dream11.com. The ICC Dream11 winners will get an opportunity to win an all-expense paid trip to Australia to watch the ICC World T20 Finals in 2020.        

 

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