Collective Artists Network & Funcho Duo launch creative brand solutions firm

Led by CEO Mihir Surana, Not Funny aims to offer brand storytelling through comedy

by e4m Staff
Published: Dec 10, 2024 12:24 PM | 2 min read

Collective Artists Network, in collaboration with popular comedy duo Funcho—comprising Dhruv Shah and Shyam Sharma—has announced the launch of a new creative brand solutions company, Not Funny.

The company will specialize in content-first solutions, focusing on scripting, talent representation, and consultation for brands. Led by CEO Mihir Surana, Not Funny aims to revolutionize brand storytelling through the lens of comedy, with a strong focus on both fictional and non-fictional content.

As digital content becomes increasingly integral to brand engagement, Not Funny stands out by combining Funcho’s signature style of relatable humour with cutting-edge brand solutions.

Sudeep Subhash, Co-founder and Chief Revenue Officer of Collective Artists Network, commented on the launch, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”

Dhruv Chitgopekar, Co-founder of Collective Artists Network, said, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”

Dhruv Shah and Shyam Sharma, co-founders of Funcho, shared their excitement, “"Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections."