Casagrand onboards Nayanthara and Nani as ambassadors

Casagrand has onboarded actors Nayanthara and Nani as face of its latest luxury projects Casagrand Casamia in Chennai and Casagrand Evon in Hyderabad.

With Nayanthara and Nani now fronting its luxury offerings in Chennai and Hyderabad respectively, the brand reinforces its pioneering strategy of combining regional star power with aspirational living. Casagrand has launched a comprehensive 360-degree marketing campaign, spanning print, outdoor, digital, and high-impact innovations, along with visually striking television commercials that seamlessly reflect the sophisticated lifestyle experience these landmark projects promise.

Speaking on the campaigns, Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand said: “At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we’ve consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we’re not just showcasing homes, but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India.”

Casagrand Casamia’s TVC features actor Nayanthara as a queen guiding a fleet of Spanish Armada ships towards the shores of Chennai in order to live a limitless life in Pallavaram.

In Casagrand Evon, Nani takes center stage, embodying the essence of a refined urban sanctuary nestled in the heart of North Hyderabad.