Bumble unveils second campaign for ‘Find Them On Bumble Bizz’ series
The campaign features Bumble Global Advisor Priyanka Chopra Jonas along with 25 others, including Ambika Anand, Anusha Dandekar, Falguni Peacock and Pooja Dhingra
Published - 19-June-2019
Bumble, the women-first social connection app with over 60 million users worldwide, has come up with ‘Find Them On Bumble Bizz’ campaign. This is a fully integrated, multi-market campaign celebrating 25 remarkable Indian women with inspiring stories of personal and professional success.
This is the second in the brand’s #FindThemOnBumble series, following the success of a New York City launch in fall 2018. The campaign format is localized by market and is expected to be developed for additional markets in the Americas, Europe, and Asia before the end of the year.
The campaign features Bumble Global Advisor and investor Priyanka Chopra Jonas along with 25 inspiring women from Mumbai, Delhi and Bangalore, including Akanksha Hazari, Alicia Souza, Ambika Anand, Anjula Acharia, Anusha Dandekar, Devita Saraf, Dr. Kiran Lohia, Dr. Karishma Vijan, Falguni Peacock, Hanna Stromgren Khan, Imaan Javan, Mitali Wadhwa, Sharnamli Mehra Adhar, Namrata Purohit, Pooja Dhingra, Pernia Qureshi, Shilo Shiv Suleman and Tanvie Hans, to name a few.
Highlighted by an extensive outdoor, bus shelter, corporate park, press and print campaign, ‘Find Them On Bumble Bizz’ arrives after Bumble spent months connecting with real users in India to learn their personal stories across love, friendship, business and living an empowered life. What resulted is a collection of portraits and images that will be featured on dozens of outdoor placements across neighborhoods in cultural and commercial hubs.
The goal of the campaign is to not only underline success stories, but also generate awareness about the Bumble Bizz community where ‘making the first move’ could potentially introduce a user to a mentor, a new client or a job opportunity. In keeping with this, each woman in the campaign represents a distinct, yet relatable voice and aspiration that modern Indian professionals are seeking as they look to expand their experience and networks.
"It has truly been an exciting six months since our launch in India. Every new user and first move made reiterates our belief that the modern Indian woman is online for myriad of reasons and wants an experience built with women in mind,” said Whitney Wolfe Herd, Bumble Founder and CEO. “Our goal at Bumble is to create an inclusive and empowering experience for people to connect, and now that we're expanding globally, we're seeing our mission resonates across many cultures. Find Them on Bumble Bizz. Each of these dynamic women have continually led by example, proudly claimed their place in the spotlight, while helping set the stage for future generations of women.”
Priyanka Chopra Jonas shared her excitement, saying: “Intelligent, inspiring, passionate, hardworking, ambitious… Indian women are all this and more and I am so proud to be part of the ‘Find Them on Bumble Bizz’ campaign that puts a spotlight on some amazing women and celebrates their individuality and achievements. Our goal at Bumble has always been to constantly encourage women to make the first move, be it for business, friends or love. The immense number of these varied connections that have been made on Bumble in the short time since the launch in India is a sign that women across the country have truly embraced this simple, yet powerful idea.”
Coinciding with the launch of the campaign is the news of Bumble’s recent positive growth numbers in India. In only six months, women have made the first move on Bumble nearly three million times. Moreover, over a third of Bumble users in India are women and 60 per cent of those women are active users of Bumble for more than just dating.
As part of its ongoing mission, Bumble has prioritized creating a platform where female users in India feel comfortable and secure to make the first move. The app has done this via features such as ‘hide your first name’, ‘matches expire after 24 hours’, ‘photo verification’, ‘hide your profile’, ‘block-report-unmatch’. It has also localized the user experience with versions of the app available in both Hinglish and Hindi for iOS and Android.
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