BCCI to continue with Paytm as title sponsor for cricket matches
Paytm signs sponsorship rights deal for Rs 326.80 crore, applicable for all domestic & international cricket matches to be played in India for next 5 years
BCCI has announced that One 97 Communications, which functions as Paytm, will continue to be the title sponsor for all domestic and international cricket matches that will be played in India for the next five years, media reports have said.
Paytm has signed the sponsorship rights deal for Rs 326.80 crore. The amount will be paid to the cricket body between 2019 and 2023. The winning bid is for Rs 3.80 crore per match
Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, collaborated and facilitated the renewal of the partnership for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from 1st September 2019 to 31st March 2023. Paytm first bagged the title sponsorship rights in 2015.
Rahul Johri, Chief Executive, BCCI, was quoted in media reports as saying: “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket."
Jaskaran Singh Kapany, Head- Marketing, Paytm said, “We decided very early in our journey to partner with India Cricket. Over the last few years, our association with the sport has given us a huge platform to be visible in front of half a billion Indian cricket fans. This has helped the brand immensely at various levels to build long term salience & stature. Paytm is a brand for the masses and continuing as the Title Sponsor of Cricket in India will help us bolster Paytm’s leadership position in the minds of millions of consumers, on the back of the most popular sport in the country.”
Kartik Sharma, CEO, Wavemaker – South Asia added, “Partnering with ESP properties to help Paytm win BCCI title sponsorship rights for the second time in a row is a huge feat for all of us. It is our constant endeavour to offer best platforms to all our partners and help them grow along the journey.”
Vinit Karnik, Business Head, ESP Properties, GroupM India said, “Paytm over the last four years has demonstrated its faith and commitment towards Indian Cricket. They understand & appreciate the potential of the game very well. Paytm & BCCI continuing their existing relationship will be huge win for both. The following that cricket gets in the sub-continent is at times more than any other sporting event across the planet and Paytm can continue to benefit from this.”
“Earlier this year in ESP’s annual trends report we predicted that cricket would dominate the media and mind measure in 2019 and with such start to the new cricketing season we believe that this will only grow and improve over the next few months and years to come,” Vinit added.
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