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The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
The Creativity + Tech + Innovation issue looks at India’s influential role in the global marketing economy
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
During the recently held e4m media debate, Rabindra Narayan, MD and President, PTC Network, spoke for the need for multiple TV rating providers
The scope of work will include branding, marketing, promotion, media planning, sales and buying of the OTT platform
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
Guest Column: Author Dr. Bhuvan Lall pens down the success story of Ashok Amritraj
The total active Pay DTH subscriber base stood at 63.52 million for the third quarter
'Truly elated to join hands with Tennishub,' said Sociapa about its newly forged association
The initiative, on April 30, will honour the remarkable talent that has supported the expansion and management effectiveness of their respective organisations
Dentsu Creative PR will leverage its PR expertise to formulate & execute communication strategies for Drone Destination
Featuring eminent academics, the summit, to be held in Bengaluru, will see discussions on pressing issues in education
The apex court has asked Patanjali for cuttings of the print ads and not enlarged copies of the same
This story discusses the lives of the individuals who laid the groundwork for the PR industry
Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
The partnership aims to redefine the landscape of cricket entertainment through content and live events
Vishal Jain has over 25 years of experience in the fintech, banking sector
Pratip Mazumder has over 10 years in the online and consumer tech industries
The digital platform has released two teasers on social media hinting at an ad-free plan
Chandra had argued that NCLT cannot rule on an individual's insolvency
Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar
News channels were the most preferred medium for the sector, according to a TAM AdEx report
The ad film by Talented has been released to commemorate Earth Day 2024
Previously, Kale was the Chief Executive Officer of Tata Power Western Odisha Distribution Limited (TPWODL)
This year’s jury chair was led by Purnima Sahni Mohanty, Group Head - Communications, India & South Asia at Amazon Web Services
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
CCPA's advisory was issued on March 6, 2024, with directives against the use of celebs in surrogate ads for betting and gambling
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
The ad introduces KFC's limited edition Limo Zinger Box with 5 new Zinger burgers inspired by flavours from across the globe
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
The campaign 'Tech is now Badass' highlights the car's technological prowess
Havas Worldwide India has appointed the four as Executive Creative Directors
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Guest Column: Todd Parsons, Chief Product Officer, Criteo, shares how the company is addressing cookie deprecation
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
The jury meet of the 5th edition of PR & Corp Comm 40 Under 40 Summit & Awards will be held on April 20, 2024
‘Headline: Memoir of a Media CEO’ will also be launched on April 24 in New Delhi
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
One of the hoardings features a live fan symbolically giving air to actor Kiara Advani
Prior to this, Sayantan Dasgupta held the role of Head of Sales and Brand Solutions - Outlook Covergence
Vivek Wadhera returns to the organization where he previously served as Group Chief Financial Officer
Abhishek Gupta has been leading the business operations as Deputy MD for the past 4 years
The brand has released a short film ‘Baggage’ produced by The Titus Upputuru Company
Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa
Shouvik Roy will continue to lead brand marketing at G.O.A.T Brand Labs
The speakers include names like Deepak Chopra, Jay Shetty, Queen Latifah and Marc Pritchard
The aim of the campaign is to make Gen Z aware of their voting rights
The partnership aims to address the growing demand for advertising avenues beyond walled gardens
The relocation has been done in consideration of the Lok Sabha elections
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
The acquisition marks Dailyhunt’s strategic foray into premium content
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
Readers can explore facts about India’s political heritage through various segments within the app
Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature
Prior to this, Abhijat Bharadwaj was with CreativeLand Asia for seven years
Rajesh Iyer was Business Head - Regional Entertainment at Viacom18 Media
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
The ad agency has hit back at the former client for allegedly using an old, rejected creative made by Bang in the Middle
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
The TVC uses the futuristic narrative to assert that the future of fans is already here
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
Anand Agrawal has previously worked at Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
As Senior Vice President, she will spearhead the company’s business and operations for all new fiction, non-fiction, branded and short-form content
Talha B Mohsin last held the position of Executive Creative Director at the agency
For the year ended March 31 2024, the revenue stood at Rs 1,287 crore, up from Rs 1,242 crore in FY23
The launch of ‘Headline: Memoir of a Media CEO’ will have a fireside chat between DD Purkaystha, the former CEO of ABP Group, and Sankarshan Thakur, Editor of The Telegraph
This is the third book by Sunil Gupta, former CEO of JWT, and currently Managing Partner in Results International LLP
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
The decision will enable the company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the SIAC and in other forums
The total number of active digital cable TV subscribers stood at 9.5 million as of March 31, 2024
Uppal earlier worked with IndiaCast for over 12 years as Senior VP, Affiliate Sales (Cable) India, APAC and South Asia
e4m has collaborated with Hill & Knowlton to acknowledge the work of young communications professionals in the new series
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
A video circulated online showed the actor supporting a particular political party
Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events for fans
Arunima Singh will be overseeing the brand experience and communications business
The apex court has asked Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to appear before the court on April 23, saying it was not convinced of the plea
Vaani Kapoor stars in the ad alongside technical ambassador and salon expert, Vipul Chudasama
On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated
'I'm excited to join the Explosive Whey family,' said MS Dhoni about his association with the protein supplement product
Nalin Negi has been associated with the fintech portal since 2022 and was appointed interim CEO in 2023
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
