UK's 'Evo' magazine comes to India

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

e4m by exchange4media Staff
Updated: Sep 4, 2013 9:14 AM
UK's 'Evo' magazine comes to India

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September. Launched in the UK in 1998, ‘Evo’ currently publishes 16 editions worldwide.

To be christened ‘Evo India’, the prime endeavour of the magazine will be to bring to its readers the thrill of driving – and riding as well and celebrate the motoring experience.

‘Evo India’ will be launched by Pune-based Golden Sparrow Media Works. The magazine will have a cover price of Rs 100. The print edition will be bolstered by a strong web presence and social media activation. The Facebook page is already live and so is the Twitter handle.

“We will endeavour to give the Indian automotive enthusiast a one-of-a-kind thrilling automotive experience that keeps him coming back for more,” said Rohan Pawar, Publisher of ‘Evo India’.

Sirish Chandran has been roped in as Editor of ‘Evo India’. He has over 13 years of experience editing India’s premier auto magazine and presenting an auto show on a leading television channel. Commenting on the new magazine, “‘Evo India’ will be a magazine for automotive enthusiasts by automotive enthusiasts and we will drive harder, faster and more sideways to plant the widest smile on our reader’s faces. We’ve already smashed the hallowed 300kmph mark with our launch issue.”

 

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