Techzone's alliance with PTC Punjabi garners 1.5 lakh SMS hits
Techzone provides short code 56060 services to PTC Punjabi as its technology and mobile partner
Techzone has entered into a strategic alliance with PTC Punjabi to provide a platform for direct interaction with audience for the channel by offering Techzone’s short code 56060.
With this alliance, PTC Punjabi aims to engage audience across various parts of the country and interact with them via SMS services, programme-related activities (MYSMS, PTT), contests such as opinion polls/ voting and subscription-based services (News, Astrology, Jokes, etc.). This is vital for the channel to gain an insight into their audience’s mind and understand their likes and dislikes.
Around 1.5 lakh SMS subscriptions are claimed to have been received between October 2012 and March 2013. PTC Music Awards garnered 28,500 SMS hits, PTC Film Awards received 14,000 SMS hits, while the Miss PTC Punjabi Beauty & Talent Pageant got 16, 000 SMS hits.
Speaking about the alliance, Rajiee M Shinde, CEO & Director, PTC Network said, “Interactive marketing enhances viewer engagement with the channel and SMS and other VAS services offered by Techzone help us to that aspect. We are looking at more such interactive services and this strengthening our relationship with our ardent viewers who seek us out, platform irrespective.”
Rabindra Narayan, President & Director, PTC Network added here, “Significant SMS responses on our key properties have been extremely encouraging. Viewer response and reaction important in shaping further content strategy.”
Naveen Bhandari, MD, Techzone said, “PTC Punjabi has a strong international appeal, thus, we are expecting to reinforce our global customer base through this alliance. This alliance in future will also prove to be another bench mark in our many efforts to strengthen our regional content portfolio in India and becoming the preferred VAS provider across the world.”
In future, Techzone plans to extend its VAS services such as CRBT, IVR, WAP and apps, etc., for PTC Punjabi to make the channel’s content available on mobile platform and ensure more effective content monetisation for the channel. This will be done through promoting the content of the channel through the various VAS platforms of Techzone.
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