Date-wise News
This year’s Creative Impact track explored how the very best brands balance consistency with agility amid a fragmented media world
e4m Staff Jun 26, 2025 7:15 PM
Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry
e4m Staff Jun 26, 2025 5:25 PM
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old smartphones
e4m Staff Jun 26, 2025 4:57 PM
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
e4m Staff Jun 26, 2025 3:59 PM
A nationwide poll conducted by Quizzly.ai post the AI plane crash finds that only 1 in 5 respondents still feel completely safe flying
e4m Staff Jun 26, 2025 3:33 PM
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
e4m Staff Jun 26, 2025 3:20 PM
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
e4m Staff Jun 26, 2025 2:33 PM
Bajaj Motorcycles, the brand’s core commuter segment, is currently preparing for a pilot rollout on the platform, marking the next phase of this digital expansion
e4m Staff Jun 26, 2025 2:15 PM
The self-optimizing AI system boosts conversion rates, lowers CPA, and makes 'clicks' an obsolete metric
NATIVE CONTENT Jun 26, 2025 1:56 PM
The OTT platform has launched ‘Friday Box Office’, offering blockbuster movies for free every weekend
e4m Staff Jun 26, 2025 1:48 PM
Guest Column: Aakash Shah, CoFounder & CEO, High Time Foods, and Damian Felchlin, CoFounder & CTO, High Time Foods, share their take on the challenges around protein intake in the Indian diet
Aakash Shah and Damian Felchlin Jun 26, 2025 1:40 PM
The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
e4m Staff Jun 26, 2025 1:32 PM
The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online
e4m Staff Jun 26, 2025 1:11 PM
According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
e4m Staff Jun 26, 2025 1:08 PM
In his new role, Krzysztof is responsible for the development of creative business in the entire region
The pubcaster has clarified that if no claims are received, Prasar Bharati will be the "absolute owner of the Intellectual Property Rights / Copyrights over the media assets"
e4m Staff Jun 26, 2025 12:59 PM
Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others
e4m Staff Jun 26, 2025 12:55 PM
Prior to this, Aakriti Agrawal was with Myntra as Chief of Staff - CEO’s office
e4m Desk Jun 26, 2025 12:47 PM
Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
e4m Desk Jun 26, 2025 12:36 PM
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
e4m Staff Jun 26, 2025 12:35 PM
Soma Maitra comes with over 25 years of experience across Retail, FMCG, Direct Selling, and Consulting
e4m Desk Jun 26, 2025 12:28 PM
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
e4m Desk Jun 26, 2025 12:04 PM
At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists
e4m Staff Jun 26, 2025 12:04 PM
At the Asia Pacific Video Operators Summit 2025, JioStar expressed its intent to increase South programming volume for Gen Z by 7 to 10 times
e4m Staff Jun 26, 2025 11:09 AM
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for one month, but every month, every day'
e4m Staff Jun 26, 2025 9:42 AM
The launch was attended by industry veterans like Ashish Nandy, Neerja Chowdhary, Suhas Borker and Dunu Roy
e4m Staff Jun 26, 2025 9:14 AM
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional e-commerce, say experts
Shantanu David Jun 26, 2025 9:02 AM
Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say market watchers
Chehneet Kaur Jun 26, 2025 9:01 AM
Despite the widening losses, Tata Play managed to cut its net debt to ₹3,445.60 crore in FY25 from ₹4,010.21 crore the year before
e4m Staff Jun 26, 2025 8:52 AM
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science-backed wellness through innovation and partnerships
Ritika Raj Jun 26, 2025 8:40 AM
While most trends fade after the fifteenth GRWM, matcha has survived the content carousel
Soumya Gawri Jun 26, 2025 7:52 AM
Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms
e4m Staff Jun 26, 2025 7:37 AM