Travel forms a large part of bonding for Shashi Sinha and his son Dhruv

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

e4m by exchange4media Staff
Updated: Jun 19, 2018 8:54 AM

Lokmat- New No 1 in Pune with exchange4media celebrates Father’s Day with #No1Dad, a five-day series where we get a glimpse of the other side of media veterans, this time through their children’s eyes. Today we have Shashi Sinha, CEO, IPG Mediabrands, and his son Dhruv, Associate Manager- Social & Content, Sportz Interactive. The father-son duo recall their family trips, which is an annual affair and fondest memories. The respect Dhruv has for his father is evident.


Of passion and commitment

It doesn’t come as a surprise to us when Dhruv uses words like ‘captain, leader and legend’ to describe his father Shashi Sinha who is revered and deeply respected in the world of advertising and media. This world intrigued him (Dhruv) to enquire more. He shared, “I walked up to him and told him that I would like to know more about what he does at work and what ads are all about.”

As a result, post his BBA from Kingston University, he worked with O&M for three years. This was followed by an MBA in Sports Management from Universidad Europea in Madrid, Spain. Today he is the Associate Manager- Social & Content, Sportz Interactive. Though their line of work is not closely related, does he often seek guidance from the media veteran who has a lifetime of experience behind him? “Not on a regular basis,” he pointed out. But he added, “Before starting my professional journey the only piece of advice I got from was to do my job with passion and commitment. And he said, everything else will fall into place.”

But senior Sinha maintains that he always encourages Dhruv to make his own decisions. He said, “Sometimes I give him options but ultimately I ask him to take the final call.”

Chill and relax

And tough situations, how does the father help his son through that? Well, according to the son nothing is tough. “His standard response to any crisis is to ‘chill and relax.’ So, while I chill and relax, he ensures that the crisis is resolved and under control.”

Moreover, another quality Dhruv really admires is how his father builds relationships by helping people in their personal journey and not just in their professional sphere.

The family that travels together:

A close-knit family, Sashi Sinha ensures one trip (with wife Ena, son Dhruv, daughter Ritika and son-in-law Karan) every year. The CEO shared, “We travel a lot together and take family vacations whenever we can. Each trip is extremely memorable because everyone in the family travels together and we do everything together.” Destinations can be as varied as Bali (this year), London and Spain last year. In fact, the family went to watch Champions Trophy in London between India and Pakistan last July 2017.

The family trip to Spain during Dhruv’s graduation ceremony from Universidad Europea (where he completed his MBA in Sports Management) happens to be the fondest memory for both father and son. While it was a proud moment for Shashi as Dhruv completed his degree, Dhruv cherished the memory as he showed his father around.

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