ï»ż

Top Story

Home >> Digital >> Article

Revu helps in bringing structured loyalty rewards to marketers

31-December-2010
Font Size   16
Revu helps in bringing structured loyalty rewards to marketers

For any marketer creating customer loyalty is a big priority, and this is where a start-up called Revu steps in. Revu is a mobile loyalty and consumer engagement platform and is currently focused on small and medium industry, especially the F&B segment, to develop a mobile based loyal community for each business.

Explaining the concept, Ishwar, Explorer and Co-founder, Revu, said, “Revu is something similar to the Facebook and Twitter community, except for the fact that it’s totally on mobile. It works on the premise of making a community of consumers more loyal and engaged. To develop this mobile based community, we have a loyalty programme minus the cards and everything is managed on mobile. The points accrue on the mobile and instead of making consumers carry an extra card for every place they go, we help them in accumulating rewards.”

He further said, “Card fatigue is a huge problem for consumers as it’s a pain to carry cards, and for companies too it’s an issue as they don’t know if it will be carried while shopping or dumped somewhere. We at Revu are tackling the dual problem of businesses wanting to drive loyalty and consumers who go to certain locations and help them in creating value for them.”

Ishwar is of the opinion that structured loyalty programs is missing from a lot of smaller chains. Though these chains are keen on bringing a loyalty rewards system, they don’t know how to go about it.

While Revu aids in creating loyalty programmes for its partners on mobile phones, it also plays another role of using the device to encourage feedbacks and short reviews. These feedbacks are then posted on the homepage of Revu and consumers are encouraged to link these feedbacks to their Twitter and Facebook pages too, thus creating word of mouth marketing and genuine referrals, besides helping them in tracking because of the mobile device. The service is currently available in Bangalore.

 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India