Eyeing at recall, not ratings
With advancing technology, there has been large-scale evolution in the media world; Creatives have changed and so the entire pitch. What matters the most is the insight and quality of a pitch or a presentation, says Jasmin Sohrabji, President, MediaCom South Asia.
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Published: Apr 20, 2004 7:45 AM | 1 min read
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With advancing technology, there has been large-scale evolution in the media world; Creatives have changed and so the entire pitch. What matters the most is the insight and quality of a pitch or a presentation, says Jasmin Sohrabji, President, MediaCom South Asia.
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