At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
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Digital Advertising Focus. The appointment of Kapilesh Prakash highlights ZEEL's commitment to strengthening its digital advertising segment, particularly through its association with Sony LIV.
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Talent Acquisition from Competitors. Bringing in experienced professionals from competitors like JioHotstar suggests ZEEL's strategy to leverage industry talent for competitive advantage.
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Kapilesh Prakash is the newly appointed Head of Ad Sales (LCS), Digital at Sony LIV, previously serving as Sr. Vice President - Entertainment Ad Sales at JioHotstar.
ZEEL is focusing on enhancing its digital advertising capabilities through the appointment of experienced professionals.
LCS stands for Linear Channel Sales, which is a segment of advertising sales.
Sony LIV is a digital streaming platform owned by Sony Pictures Networks India, offering a variety of content including movies, shows, and sports.
By appointing experienced executives from leading competitors, ZEEL aims to strengthen its digital advertising strategies and market presence.