Budhiraja has 14 years of experience across brand building, innovation and consumer insights
Van Heusen
4
Articles
4
Leadership Changes
3
Campaigns
2
People
Latest News
4 Articles
Karan Budhiraja named Category Head Marketing at Perfetti Van Melle
Celebrating Nikhil Sharma: A journey of leadership, creativity and brand building
As Nikhil Sharma, Managing Director of Perfetti Van Melle India, recently celebrated his birthday, we look back at his remarkable journey spanning mor...
The Art of Observation: Where great marketing insights really begin
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, n...
Taapsee Pannu at 39: The relatable star brands keep betting on
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Leadership Timeline
4 Updates
Jul 2026
Latest
Karan Budhiraja — Category Head Marketing (appointment)
Karan Budhiraja has been elevated to Category Head Marketing at Perfetti Van Melle.
Jul 2026
Karan Budhiraja — Category Head Marketing (appointment)
Karan Budhiraja has been elevated to Category Head Marketing at Perfetti Van Melle.
Feb 2024
Nikhil Sharma — Managing Director (appointment)
Nikhil Sharma returns to lead Perfetti Van Melle's India operations as Managing Director.
Feb 2024
Nikhil Sharma — Managing Director (appointment)
Nikhil Sharma returns to lead Perfetti Van Melle India as Managing Director.
Campaigns, Awards & Events
Contemporary and Independent Image Campaign
Nov -0001
Campaign aimed at young professionals.
Contemporary Image Campaign
Nov -0001
Campaign aimed at young professionals.
Center Shock Campaign
Nov -0001
A campaign developed around the sensory experience of a new chewing gum called Center Shock, highlighting the...
AI Insights
AI
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Focus on Consumer Insights. Van Heusen is emphasizing the importance of consumer insights in its marketing strategies, aligning with industry trends that prioritize understanding customer behavior.
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Brand Building Initiatives. The company is actively engaged in brand building, as evidenced by its collaborations and marketing efforts that highlight leadership and creativity.
FAQs
AI
Van Heusen is known for its premium apparel, particularly formal and business wear for men and women.
Van Heusen primarily targets professionals and individuals seeking stylish and sophisticated clothing for work and formal occasions.
Van Heusen employs strategies focused on consumer insights, brand partnerships, and innovative marketing campaigns to engage its audience.
While specific sustainability initiatives were not mentioned in the articles, many apparel brands, including Van Heusen, are increasingly focusing on sustainable practices.
Van Heusen products are available at various retail outlets, online marketplaces, and through their official website.
AI-assisted summary, reviewed by our newsroom
AI
Van Heusen continues to strengthen its market presence through strategic marketing initiatives and partnerships, focusing on brand building and consumer insights. The company is leveraging insights from industry leaders to enhance its marketing strategies and connect with consumers more effectively.
Key Executives
2 People
NS
Nikhil Sharma
Managing Director
KB
Karan Budhiraja
Category Head Marketing at Perfetti Van Melle