Prior to the promotion, Jaiswal was serving as Senior Manager
InsuranceDekho
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Articles
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Leadership Changes
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Campaigns
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People
Latest News
3 Articles
Hit or Miss: The week in ads
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attentio...
Abhishek Bansal elevated to CEO of InsuranceDekho's Insurance Business
Joyeeta Ghosal joins InsuranceDekho as Head of Marketing
Leadership Timeline
2 Updates
Oct 2023
Latest
Abhishek Bansal — CEO (appointment)
Abhishek Bansal elevated to CEO of InsuranceDekho's Insurance Business.
Oct 2023
Minnie Jaiswal — AVP - Growth and Retention Marketing (appointment)
Minnie Jaiswal has been promoted to AVP - Growth and Retention Marketing at InsuranceDekho.
Campaigns, Awards & Events
Bharat Dekho Badh Raha Hai
Oct 2023
A brand anthem highlighting the role of its digital insurance advisors in expanding insurance access.
AI Insights
AI
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Leadership Changes. The recent promotions and appointments within InsuranceDekho reflect a strategic emphasis on growth and marketing, which could enhance the company's competitive positioning in the insurance sector.
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Focus on Growth and Retention. Minnie Jaiswal's promotion to AVP of Growth and Retention Marketing suggests that InsuranceDekho is prioritizing customer retention and growth strategies to strengthen its market presence.
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New Marketing Leadership. The hiring of Joyeeta Ghosal as Head of Marketing indicates a commitment to refining the company's marketing approach, potentially leading to more effective customer engagement and brand positioning.
FAQs
AI
InsuranceDekho is an online insurance platform that offers a variety of insurance products to customers in India.
Key people include Abhishek Bansal (CEO of Insurance Business), Minnie Jaiswal (AVP - Growth and Retention Marketing), and Joyeeta Ghosal (Head of Marketing).
Recently, Minnie Jaiswal was promoted to AVP of Growth and Retention Marketing, and Abhishek Bansal was elevated to CEO of the Insurance Business.
The recent strategy focuses on enhancing growth and retention marketing efforts, as well as refining overall marketing strategies.
With the new marketing leadership, InsuranceDekho aims to implement more effective marketing strategies to enhance customer engagement and retention.