Rohiet Ghildyaal, Head of APAC at Eyeota, a Dun & Bradstreet company, explains that ad-tech consolidation makes independent data and agency neutrality...
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As ad tech consolidates, neutral data partners become more valuable
The next race for India’s media agencies: Trusted data for the AI era
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted...
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Importance of Neutral Data Partners. As ad tech consolidates, Eyeota highlights the increasing value of independent data partners who can provide unbiased insights to agencies.
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Focus on Trusted Data. Eyeota stresses that media agencies must demonstrate the trustworthiness of their data across various channels and complex ecosystems to remain competitive.
FAQs
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Eyeota specializes in providing independent data solutions for the advertising and media industries.
Eyeota is a subsidiary of Dun & Bradstreet.
Rohiet Ghildyaal serves as the Head of APAC at Eyeota.
Independent data is crucial as it ensures neutrality and unbiased insights, especially amid increasing consolidation in the ad tech industry.
Eyeota supports media agencies by providing trusted data solutions that help them navigate complex advertising ecosystems.