India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be cri...
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AAO NXT
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Articles
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Leadership Changes
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People
Latest News
3 Articles
Can India turn audience scale into screen revenue?
Rajiv Rajaram joins Sun NXT as Head of Content
He was previously associated with Sony Pictures Network India
Beyond scale: What's next for independent OTT platforms?
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intell...
Leadership Timeline
1 Update
Oct 2023
Latest
Rajiv Rajaram — Head of Content (appointment)
Rajiv Rajaram joins Sun NXT as Head of Content.
AI Insights
AI
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Monetization Challenges. AAO NXT is addressing the monetization challenges faced by India's screen economy by focusing on extending IP and building paying audiences.
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Independent OTT Landscape. The company is positioning itself within the independent OTT landscape, recognizing that survival may depend on owning communities and cultural relevance.
FAQs
AI
AAO NXT focuses on monetizing content in India's screen economy by extending intellectual property and building paying audiences.
The company is adapting by emphasizing the importance of community ownership and cultural relevance in the competitive OTT landscape.
Rajiv Rajaram has joined Sun NXT as Head of Content, previously associated with Sony Pictures Network India.
Independent OTT platforms face challenges related to monetization, competition from larger players, and the need to build engaged communities.
Key strategies for growth include demonstrating advertising effectiveness and extending intellectual property.
AI-assisted summary, reviewed by our newsroom
AI
AAO NXT is navigating the challenges of India's screen economy by focusing on monetization strategies, including extending intellectual property and building paying audiences. The company is also adapting to the competitive landscape of independent OTT platforms, emphasizing the importance of community ownership and cultural relevance.
Key Executives
1 People
RR
Rajiv Rajaram
Head of Content at Sun NXT